Vol.110:”A first for the Tokai region! A steam locomotive came to ISOWA!!”

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ISOWA NEWS LETTER
2018/6    Vol.110
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The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ ”A first for the Tokai region! A steam locomotive came to ISOWA!!”
2├ Family Open House 2018 from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Hello! My name is Ryota Kitada, and I work for ISOWA AMERICA (IA).
Phoenix, Arizona, the city where I live, is gradually growing hotter,
and it is now a comfortable season, where one can spend the
entire day wearing just a t-shirt. The days are getting hotter as
summer approaches—last year it reached 52.8°C in
Death Valley in California, Arizona’s neighboring state.

IA engineers travel by air when visiting our customers on business.
However, the heat last year meant that flights were canceled, and
I remember encountering difficulties because we were unable to
return home on schedule. There is an airport called “Phoenix Sky
Harbor” about 15 minutes by car from the apartment where I live,
and on that particular day, it was so hot that the aircraft was unable
to land or take off—apparently more than 40 flights scheduled to
arrive at or depart from Phoenix were canceled.
Later I heard that when the air temperature rises above 49°C (120°F)
the air density drops and the aircraft is unable to gain sufficient lift to
take off, so apparently, they will only take off in conditions up to a
maximum temperature of 48°C (118°F).

This summer I plan to stay hydrated and get through the heat!

And now, let’s turn to Vol. 110 of the ISOWA NEWS LETTER.
We hope you like this edition.

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“A first for the Tokai region! A steam locomotive came to ISOWA!!”
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Hello everyone! My name is Shunpei Inagaki, and
I work at the Tokyo Domestic Sales Office.

As was mentioned in a variety of industry publications, from
February 12 to 24, we displayed a C62 corrugated paper
steam locomotive at the ISOWA head office. In addition to
ISOWA people, we were visited by many customers, business
partners, and students wishing to take a look, and the steam
locomotive drew in more than 700 people in total. They were
also impressed by the appeal of the 1/1 scale display, which
seemed as if it could move at any time.

In this issue, I would like to introduce the C62 exhibit, which
made its first stop in the Tokai region. I would very much like
to convey even a little of what it was that drew our customers
to talk about how much they wanted to see it. Please read through
it when you have a spare moment.

[A steam locomotive came to ISOWA!!]

As was mentioned in a previous issue of the ISOWA NEWS LETTER,
we held another type of Open House, the “ISOWA Family Open House”
events known as “F.O.H.”  In F.O.H. events, we invite the families
of ISOWA people to the head office and watch the activities of
families through various events, as well as enjoying the exchange
that this involves. This time was a special event with food trucks,
circus, and 1/1 scale model of a tank (that can actually move!), and
all the families involved had a great time.

The centerpiece of this F.O.H. was the C62 corrugated paper steam
locomotive on display, crafted by corrugated paper artist Hideo Shima.
A website illustrating the making of the C62.
https://c62-51.jimdo.com/
Although there was the talk of a steam locomotive exhibition four
years ago, we couldn’t get the right timing and we had to give it up
at the time. However, we still had the right connections and through
these connections, we were able to set up the display at this year’s
event. On February 10 and 11, ISOWA people and their children
began assembling the locomotive in the factory, where it made
a gallant spectacle for a period of two weeks from the twelfth of
February.

26 customers from 15 different companies visited the event, and left
us comments and acclaim, making statements such as, “It leaves
an impression that simply can’t be conveyed through a blog or
newspaper article!” “It’s not just the exterior—even details like the
instruments in the driver’s seat have been reproduced. It’s wonderful!”

“I’m proud to have worked on package development, but it made
me feel that there were areas where I wasn’t quite up to the task.”

“There were so many parts to reproduce—just thinking of the time
required to finish each one makes it seem like a monumental effort.”

“I was really happy that I was able to meet Mr. Shima.”

At last, on the day of the Family Open House, ISOWA people and
their families gathered one after another, and we were finally able to
open the exhibition. Tickets of a sort, which were inscribed “From
Minamishimabara to ISOWA,” were given out at the reception, and
the conductor clipped them with scissors! For me, born in the nineties
as I was, this was the first time I had experienced such a thing and it
really left an impression.

The size and sophistication of the steam locomotive in real life,
and the enthusiasm of its maker Mr. Shima was enough to make
my voice shake with spontaneous wonder. This exhibit inspired
more than 580 ISOWA people.

[The project leader’s story!]

We asked Mr. K from the Production Planning Group, who worked
as a project leader for four years to bring this dream to fruition,
to look back on the C62 exhibition. He will relate how things
progressed up until the time of the exhibition, and talk about how
the actual exhibition went.

Hello everyone!
I am K, the project leader for the ISOWA steam locomotive.

The Family Open House held on February 24 has finished and,

all has returned to normal inside the factory. I’m sure there are
people who do not even remember that there was a locomotive
here.

Now I’d like to look back on things a little.
The theme of this exhibit was to display the actual size model of
the C62 steam locomotive, which goes by the name of “Shirokuni,”
made of corrugated paper. I started by relating how I, with no
knowledge of steam locomotives, got railroad enthusiasts roped
in as members, improving the knowledge of 13 members.

And then, a second theme—
moving from assembly to a participation-style event. This was all
predicated on our corporate philosophy of “Creating a company
with the best corporate culture in the world that makes us and our
families happy.” We set out to enjoy this activity from the planning
stages, and to have children and families enjoy attending the
actual event.

As I have already mentioned, for this event, a long road stretched
ahead of us that included assembling, displaying, the Family Open
House, and finally disassembling after the event. But first, before the
two-day assembly effort started, the entire assembly team visited
the Ryujin Shrine to pray for the safety of all concerned.

When we began assembling the locomotive, our first impression was
that it was huge! We had anticipated this, but when confronted with
the real thing, each and every part seemed enormous! Although the
parts were too big for a child to hold easily, some children were still
keenly interested, and worked hard together with the adults. What’s
more, they worked at the corrugated paper and paper craft we had
prepared, applying their imagination in ways impossible for adults.

The assembly of the steam locomotive was carried out under the
direction of Mr. Shima. We split into two teams, laughing and giving
directions in loud voices, emphasizing safety as we assembled with
a little more enjoyment than in our normal work.

It wasn’t just the children—the adults also seemed tremendously
enthusiastic about the assembly.

Among them were the section chief of our customer corrugated plant,
who worked in collaboration with Mr. Shima, their company president’s
son (a university student) and the following day, the company president
herself, who came to assist Mr. Shima and cheer us on. The woman
who was making parts and cleaning there beside Mr. Shima, that
was the company president!

As we worked towards the day of the Family Open House—which
was different to a normal open house, our imaginations took flight
and we put the steam locomotive together with an enthusiast’s
devotion to the details of the locomotive display that an amateur
wouldn’t understand.

For steam locomotives, the left side of the direction of travel is called
the “official side,” and it was this side that we wanted to show.
Incidentally, the right side is apparently referred to as the “unofficial
side.” That seems sad, somehow …

We were also insistent about the entrance from the reception.
We made a ticket barrier like those of old, and tried painting the
wood various colors before finally settling on a mix of hues.

Although at first we were expecting 450, or at most 500 people to
come, there were 580 at the beginning of the week— a terrific
achievement!

We rushed to increase the number of meals, secured parking lots,
and increased the number of staff scheduled to be at reception
(I would like to say thank you to everyone who graciously
assented, despite our sudden request).

Speaking of haste, why do you think we referred to the 1/1 scale tank
as 1/1 rather than “actual size”? Well, that’s down to military secrecy!
We couldn’t measure an actual tank, and of course there was no way
to get hold of the designs, so we used a pair of Vernier calipers to
measure a 1/35 scale plastic model and enlarged it.
Mr. Ohashi from the “1/1 manufacturing society” said that what were
needed to create a 1/1 scale tank were “grit and tenacity.” Just imagining
measuring every part of a model with Vernier calipers made me think
he was right (wow!).

Another problem was that while there were people who knew about
steam locomotives, when it came to knowing about tanks … well, we
had to ask Mr. Ohashi about how he wanted to display the tank, and
about how big an area would be needed for it to move, and created
a venue layout. From meetings, we knew that the 1/1 tank would be
an open vehicle. For all the exhibits except for the tank, we created
fine-weather and rainy-weather layouts, but we were unable
to come up with a rainy-weather layout for the tank. So, our only choice
was to hope for fine weather on the actual day.

As if in answer to our prayers, the sun showed its face on the day
of the event, producing fine, balmy weather completely unlike
the week beforehand. 580 people came to the Family Open House Day,
and the venue was so crowded that some children got lost.

Overall, we received many wonderful smiles.

In addition to the staff, we received an immense amount of help
from people in their departments, other employees, and even people
outside ISOWA. Thanks to the cooperation of the families
of all the employees, we were able to carry out the assembly,
create the exhibit, and hold the successful Open House. Thank you.

Lastly, if anybody would like to create a steam locomotive themselves,
or wants to build a 1/1 model, I can introduce you to some professionals
who know how to use the tools!

[Supplying Dreams Around the World in Corrugated Paper]

This steam locomotive exhibit was the very embodiment of the
“Supplying Dreams Around the World in Corrugated Paper” concept
embraced by ISOWA, and awakened me to the new potential of the
corrugated paper that inspired me so much. The day may not be far
off when building with corrugated paper gains prominence, like the
snow festivals in Hokkaido, or the art museum at the sand dunes in Tottori.

We at ISOWA will keep searching for new possibilities
as we pursue our dreams.

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Family Open House 2018
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

We had Family Open House 2018.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2018/04/family-open-house-2018.html

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We thank you for reading through the ISOWA NEWS LETTER.
How did you like our press letter?
If you have an interest in a particular subject,
please kindly inform us. We are willing to bring your subject to the press.

——————Copyright(C) 2009-2018 ISOWA Corporation—————–

Advertisements

Vol.109:Another Type of “Open House”

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ISOWA NEWS LETTER
2018/5    Vol.109
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The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ Another Type of “Open House”
2├ Corrugated Steam Locomotive from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Lately, the early summer days have brought refreshing breezes.
Hello everyone.
I am Hiroki Mizuno, a field service engineer.
I often visit Southeast Asia and the Middle East for work.

One country I often visit in the Middle East is the Sultanate of Oman
where there was a bombing the other day at a shopping mall. I have
actually been to the same mall several times, so I was very surprised
and shocked at the news. This incident reminded me again of how
the Middle East still lives side-by-side with danger.

It is my hope and wish that the world can enjoy peaceful days
without any incidents of terrorism.

And now, let’s turn to Vol. 109 of the ISOWA NEWS LETTER.
We hope you like this edition.

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Another Type of “Open House”
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Hello everyone.
This issue of the ISOWA NEWS LETTER is brought to you by
Makoto Tanabe of the Nagoya Domestic Sales Office.

I’m sure many of you know that each year at ISOWA we hold
an “Open House” event so that our customers can learn about
the progress we’ve made over the past year.

But did you know there is another type of “Open House” here at ISOWA?
In this issue, I’d like to tell you about this other “Open House.”

It is called the ISOWA Family Open House, otherwise known as “F.O.H.”

Day in and day out, because each and every one of us are able
to enjoy a healthy day’s work, ISOWA people can continue to provide
machinery and services to our customers. We are able to stay healthy
thanks to the support of families at home, and the goal of the ISOWA
Family Open House is to show gratitude to our supportive families.

As you all know, the main types of machinery produc at ISOWA are
corrugators and flexo folder gluer machines. Because most people
never have the opportunity to see and touch these types of machines,
this Open House gives the family members of ISOWA people the chance
to see and be amazed by equipment such as IBIS Flexo Folder Gluer
and CF60 Minglefacer.

Past F.O.H. events gave the family members of ISOWA people the
chance to see “i Machine” in action, showing them what kind of jobs
their family members are working so hard at.

However, the F.O.H. held on February 24 was a bit different than usual,
where a steam locomotive was present. This life-sized steam locomotive
was actually made of corrugated paper.

*January 30 ISOWA blog
http://blog.goo.ne.jp/h_isowa/e/689a550721db1b7007d30ed0a0afee5c

The person who made this creation was Mr. Hideo Shima, a cardboard
artist from Minamishimabara, Nagasaki. The steam locomotive on
display at ISOWA was a C62 that measures 21 meters in length, weighing
in at three tons. This star steam locomotive pulled the Line
Limited Express “Tsubame” trains that ran after WW2. That was its first
reveal to the public in the , and our corrugated paper steam
locomotive was assembled over the course of two days at the ISOWA
factory. The reproduction was kept on display for two weeks for customers
to view and when I saw the locomotive I thought of how excited the families
would be when they saw it, and I found myself visiting the factory many times
before the event.

Because home and the workplace are two separate worlds, most people
never have the chance to have their families come see them at work.
Bringing family to the Family Open House, I enjoyed talking to them about
what I do each day at work, bragging a little bit, seeing newfound respect
for me in my children, putting my parent’s minds at ease, having my family
understand my work, and seeing them listening to me talk about it .
This makes me happy to be a member of ISOWA people, and was the most
wonderful thing about the F.O.H. for me. It gives me the inspiration to work
hard every day and provide the best machinery and services to our customers
and continuemaking improvements.

I hope you enjoyed hearing about the other type of “Open House.”
Thank you.

———————————————————————-
Corrugated Steam Locomotive
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

Corrugated Steam Locomotive which I wrote about before finally arrived!

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
https://h-isowa.blogspot.jp/2018/02/corrugated-steam-locomotive.html

*  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *  *   *  *  *  *  *  *  *

We thank you for reading through the ISOWA NEWS LETTER.
How did you like our press letter?
If you have an interest in a particular subject,
please kindly inform us. We are willing to bring your subject to the press.

——————Copyright(C) 2009-2018 ISOWA Corporation—————–

Vol.108:Machine safety -From Americas to Japan-

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ISOWA NEWS LETTER
2018/4    Vol.108
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The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ Machine safety -From Americas to Japan-
2├ Open House 2017 from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Hello everyone, how are you?
This is Kozo Mizutani of the Export Department.
In Japan, the four seasons are always evident in the landscape,
but in recent years, Spring and Fall seem shorter due to the
effects of global warming.

Short though the spring may be, the biggest sign of spring is
the blooming of the cherry blossoms. As those of you who have
been to Japan may know, cherry blossom season is simply beautiful.

However, cherry blossoms bloom for an extremely brief time; the
period from “budding,” —when the flowers begin blossoming—to
“full bloom,” when almost all of the flowers are blooming, is
approximately a week. If the weather is good, one can then savor
the sight of the cherry blossoms for another week or so, but if it is
windy or rainy, they disappear almost overnight.

That’s why you can only enjoy the cherry blossoms for a very short time.

If you really want to see the cherry blossoms in Japan, you would be
well advised to check the best location to go, and when they are
forecast to bloom. In Japan, you can check the movement of the
“cherry blossom front” on the weather forecast. This cherry blossom
front indicates the southernmost area where the Yoshino cherries
—the most popular variety in Japan—are forecast to bloom.

Japan is a small country, but is quite long in a north-south orientation,
with the cherry trees blooming in a sequence that starts in warm locations,
beginning in Kyushu in the south in late March, with the blooms in Hokkaido
in the north opening approximately a month later. Thus, in northern
areas the cherry blossom season is yet to come—there is still time to see them!

Those interested should see here.
https://planetyze.com/en/japan/tokyo/blog/sakura-cherry-blossom-forecast-2018
And now, let’s turn to Vol. 108 of the ISOWA NEWS LETTER.
We hope you like this edition.

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Machine safety -From North America to Japan-
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Hello everyone!
I’m , from ISOWA AMERICA (IA).

This is the second time something of mine has been published in the
ISOWA NEWS LETTER—the last time was in March 2016. I would
be grateful if you could read the whole article!

I moved to America in January of 2015, and was posted to IA in June
of the same year. Time has passed quickly, and soon I will have been
for three years. During this time numerous Falcon, Fixed Folder Gluer
IBIS, and Singlefacer CF40 installations have been made in the areas
under IA’s jurisdiction (Central, South, and North America), and nicely at the customer’s facilities.

This helps to
strengthen relationships with customers, deepen understanding of
the machinery, which evolves almost daily, allows them to work
smoothly when are required to perform servicing, and sharpens
skills as engineers.

I had the privilege of participating in many of the new Falcon and IBIS
installations mentioned. Before being appointed to IA, I was primarily
involved in the design of flexo folder gluer machines in the Electrical
Engineering Department, so I was looking forward to seeing new flexo
folder gluer machines. When installing the equipment, the improvements
to the machines their performance, and the new functions added
to improve product quality were fascinating.

In particular, the controls and apparatus related to safety have continued
to improve over the last three years. If one takes a global view,
countries in Europe and America are a step ahead of Japan when it comes to
thinking about safe and safety standards. a cultural
difference. However, today—as in the past—
as a manufacturer of safe machinery we have a responsibility to our
customers, including the operations involved with running our machinery.

Happily, in our dealings with our many customers overseas, we at ISOWA
can deepen our understanding of high-level initiatives for safety. As well
as standards set down by law, some of our customers have their own
safety requirements for machinery, and we can learn a lot from these
customers in particular.

There are a range of policies to ensure safety, and ISOWA utilizes the
technologies it experiences as feedback that it reflects in new models
of machines.

Currently at ISOWA we are introducing safety-related techniques learned
in the North American market to machinery for the Japanese market, and
moreover, are stressing safety in our designs. We really are doing
our best to embody the “Human-Friendly and -Friendly”
concept that ISOWA espouses.

What is the ultimate in safety? It is the absence of the requirement
for people to perform operations.

and would make it impossible
to operate People must operate machinery and they
must be safe.

The next issue is productivity.
Increasing safety restricts operations, and in some cases, may make
the machinery difficult to use. Conversely, risk increases when people
need to intervene in every operation, and the level of safety reduced.
Safety and productivity are in opposition, and cannot be separated from
one other. However, ISOWA does not make machinery that stresses one
at the expense of the other.

We seek to sublate these elements, balancing both safety and productivity
at a high level without making any compromises. Although this is a not
something that can be achieved overnight, we are working to make
progress with ISOWA technology, experience, and teamwork. For myself,
I want to make the most of the experience from my time at IA in my work
in future.

———————————————————————-
Open House 2017
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

We had “Open House 2017” for two days at the end of last month.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2017/12/open-house-2017.html

——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.107:ISOWA Open House

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ISOWA NEWS LETTER
2018/3    Vol.107
———————————————————————

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ ISOWA Open House
2├ Aim toward having the best corporate culture in the US from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Hello to you all, wherever you are around the world!
I am Taka of the Export Department.

More than two years have passed since I was assigned
to the Southeast Asia region, and time seems to have flown. One of
the things that surprised me when I took up this appointment was the
state of the traffic, and above all, the traffic jams that one experiences
when traveling by car. This is what prompted me to tell you about the
state of traffic in Japan in this article.

Japan is made up of 47 administrative regions. According to figures
from the Police Headquarters, Traffic Department, Traffic Planning Division
for the year beginning in January, Aichi Prefecture, where the ISOWA head
office is located, unfortunately has the most automobile accidents (35,555)
in the entire country as at November 30, 2017. This lamentable situation
has remained the same for the past 15 years. In second place is Osaka
Prefecture with 32,455 accidents, followed by Fukuoka Prefecture with 31,584.

In addition to ISOWA, Aichi Prefecture is home to the world-famous
Toyota Motor Corporation, and the fact that it has the highest level
of vehicle ownership in the country has also been identified as a reason
for the prefecture having a high number of accidents in comparison to
other prefectures. According to the findings of the Automobile Inspection
& Registration Information Association, as at the end of October 2017,
there were 4,163,007 vehicles owned in Aichi Prefecture, 960,000 (23%)
More than Saitama Prefecture, which held the number two spot with
3,203,539 vehicles.
In third place was the Tokyo Metropolitan area, with 3,169,550 vehicles.

What’s more, when the populations of the prefectures in question
are compared, Aichi Prefecture has 7.5 million people (the fourth largest
in the Japan), while Saitama has 7.3 million (the fifth highest, and 2.7% less),
so it could be said that Aichi has more vehicles per person. For reference,
Osaka Prefecture, with the second-highest number of vehicle accidents,
has a population of approximately 8.8 million people (the second highest
in the country), and Fukuoka Prefecture, with the third-highest number
of accidents, approximately 5.1 million (the ninth most populous).

The above would suggest that the traffic accident rate in Saitama Prefecture
would be the second worst in the country, but in fact that is not the case.
As of November last year, the traffic accident rate in Saitama Prefecture
was ranked eighth-worst in Japan (according to the Traffic Planning Division
mentioned above). In other words, a high rate of vehicle ownership does
not necessary equate to a high incidence of accidents (incidentally,
Osaka ranks second-worst for its number of traffic accidents and sixth
in vehicle ownership, with Fukuoka placing third worst for traffic accidents
and seventh in terms of vehicles owned).

These facts might lead people to think that Aichi Prefecture has
more accidents than Saitama Prefecture because of its higher
population density. As you might imagine, the Tokyo metropolitan area
has the highest population density in Japan, at 6,175 people per square
kilometer (Teikoku Shoin), followed by Osaka Prefecture at 4,651 people,
with Aichi Prefecture coming in fifth with 1,456 people and Saitama Prefecture
fourth at 1,934, so it would seem incorrect to state categorically that high
population goes hand-in-hand with a high incidence of traffic accidents
(Fukuoka has the seventh-highest population density in the country).

In my search for the reason that Aichi has such a high number of accidents
I have touched on vehicle ownership numbers, population, and population
density, but none of this data produced a clear conclusion. This was
actually an incredibly significant theme that has actually been addressed in
a university paper! I would be delighted if, as you travel to ISOWA in your cars,
you would take a moment to remember the courageous salesman who took
on the challenge of filling this space with an account of this awful problem.

Lastly, please remember to keep safety first, whether you are driving a car
or operating or maintaining a corrugated machinery.

And now, let’s turn to Vol. 107 of the ISOWA NEWS LETTER.
We hope you like this edition.

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ISOWA Open House
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Hello! I’m Nagisa Inui from the Osaka Domestic Sales Department.

In this issue of the ISOWA NEWS LETTER, I would like to talk about the
Open House event that was held in November last year. 211 people from
106 companies visited us for the two-day period over the 29th and 30th of
November, and I would like to thank them for taking time out from their
busy end-of-month schedule to do so.

Continuing from last year, the concept behind this Open House was,
“Human-Friendly and KIKAI-Friendly.”

◎ Human-Friendly

We reduced the burden imposed on customers who use our machines,
acting out of a desire to have them work safely and return home quickly
to their loving families.
◎ KIKAI-Friendly

“Machine” and “Opportunity.”
Firstly, it means “gentle on machines.”
This indicates not only raising the machine specifications but also reducing loads
on the machine and improving its productivity.
Secondly, it means “gentle on opportunities.”
In this, we express our hopes of eliminating lost opportunities.
*Please inquire with the sales team for details.
*Pictures of the day are available for viewing here

http://h-isowa.blogspot.jp/2017/12/open-house-2017.html

After the Open House had finished, we received kind messages from many
of the people who had visited, which filled all of us at ISOWA with gratitude
and provided encouragement for the future. Now I would like to reflect on
the 2017 Open House, and introduce some of the thoughts of those involved.

◎ Sales M.T (Project leader)
With this Open House I was absolutely determined to clearly define
my objective of conveying to our customers exactly what it was that we
wanted to tell them, and then to communicate that in an easy-to-understand
manner.

The most difficult part was the presentation on the Corrugator Production Controller.

Initially the only thing I could come up with as a presentation was to
explain each device and monitor and compare them with previous machines,
which was simply a one-way explanation from us, the manufacturer, and to
be honest wasn’t very interesting. The turning point came when I thought
about what we could contribute in situations when our customers found
themselves in trouble. That really woke me up! From that point on,
the Corrugator Production Controller development team grew ever more
enthusiastic, with the end result being a presentation that included a video
of “reenactments by ISOWA people.
” It was full of our hopes and ideas, and very easy to understand,
and as such was well received both inside and outside the company.
More than anything I was delighted that everyone involved seemed to
enjoy taking the project forward.

We also provided a range of exhibits at each booth.
・IBIS Flexo Folder Gluer
・CF60 Single Facer
・CDL5 Double Facer
・After Sales Service
・Retrofitting
Every team came up with readily comprehensible themes that were educational

for both customers and for people working at ISOWA.

For example, when the staff at the Retrofitting booth held up the
“Mohican Brush” while talking about ISOWA’s retrofitting products and
services, the response was so good that in some cases we entered on-the-spot
negotiations regarding the products. Through this Open House I was able to
interact with ISOWA people that I seldom see in the course of our daily work,
and I feel that in expanding the scope of our work this kind of exchange is a
huge asset.

In addition to the products that I have introduced here, we will pursue
comprehensive sales activities that provide useful suggestions and information,
focusing more on assisting customers with the difficulties that they face daily.

◎ Administration N.H (Master of ceremonies)

Since I had no idea what an Open House was, I had reservations when I
was invited to be MC, but I was extremely pleased at the opportunity to take on
such a huge role despite my status as a new employee.

In the period leading up to the day of the Open House, I read through
the MC script and met with engineering personnel for paper run demonstrations,
cooperating with many more experienced ISOWA people as we moved
forward with the project. Initially I had thought that it was important for an MC
to speak clearly, in a loud voice that guests can hear easily. However, as we
went through practice and rehearsals I saw how my superiors and seniors
always looked at things from the customer’s viewpoint, and thought about the
details of movements and the way things would flow on the day, seeing
first-hand how they sought to perfect every letter and phrase of every sentence.
This brought home how much responsibility I had in representing everybody
at ISOWA in getting up in front of our guests and directing the course of
proceedings, and I was determined to succeed.

I realized that to achieve this goal I had to do more than simply read the
script without making any mistakes; I had to convey what I felt, no matter
how small the details. For me, the time spent discussing how things should be,
with people respecting my opinion despite my lack of knowledge and experience,
allowed me to understand that we were engaged in an “ALL ISOWA” effort with
the single objective of making the Open House a success.

It’s often said that perfection is eighty percent planning, and this Open House
really made that clear. I would very much like to keep fresh the importance
of the daily repetitions needed to achieve the perfect performance when it really
counts.

The experience of standing in front of so many of our customers for the first time
has also improved my motivation in my everyday work. I hope to always remember
that every job is connected to the customer.

◎ Electronic Engineering M.S (Corrugator Production Controller Presentation Supervisor)

I supervised the iEM2 presentation.
When I tried counting just how many people were involved, I found that
there were 24 engaged in shooting the five-minute reenactment video
used in the presentation, and 37 involved in the project overall. With the
cooperation of a great many people, the iEM2 presentation was completed.

Corrugator Production Controller is intended to control machinery, so it is
difficult to explain just how they are useful in production, and we had an
extremely tough time explaining the new functionality in a way that
would be easy to understand. In the end, we put everything together
again centering on what would be “kind” for our customers, using large
lettering and keeping things concise rather than attempting to relate
everything in text. We also made a reenactment video with ISOWA
people to explain the new functions in a more readily comprehensible manner.
The video was shot in the ISOWA plant and in the business offices of our
subcontractors.

To create the feel of a corrugated paper plant we thought up a name
for a fictional corrugated company and created a logo, gave a job
description and full name to everyone appearing in the video, and made
uniforms. We also re-created the sheet storage area in the ISOWA plant
and erected temporary scaffolding made of stacked pallets, on top of which
we placed a tripod to allow us to get the exact camera angles we wanted.
For one scene we shot on multiple days, reshooting three times to get the
details we wanted. To film one scene of a person picking up the telephone
in an office we borrowed the business offices of a subcontractor with whom
we work and made calls from an outside line for the video. It seems funny now,
but we have some out-takes where office staff mistakenly picked up the phone
to answer calls we had made for filming.

Of course, the areas that are visible are important to a video, but we
also received cooperation from many people in off-screen areas that
allowed us to create a wonderful reenactment video. The key phrase for
iEM2 is “Better Recording than Memory” but the process of creating the
presentation for the Open House is something that is sure to remain in memory.

Going forward I think there will be opportunities to make similar presentations
as a company, and I intend to support those people doing the presentation
and those who are tasked with making the material.

So, how was it?
This Open House involved the gathering of a great deal of the collective wisdom
at ISOWA, thanks to which we were able to welcome many customers
to the event and make it a roaring success. I think that this was an opportunity
for many people to learn about ISOWA as it is now, and as it will be in the future.
We will continue our quest to achieve “ISOWA keeps you going -always on
the go!” with all employees working together as we move forward.

Thank you.

———————————————————————-
Aim toward having the best corporate culture in the US
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

I travelled to the US last week.
▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2017/11/aim-toward-having-best-corporate.html

——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.106:My first installation work

———————————————————————
ISOWA NEWS LETTER
2018/2    Vol.106
———————————————————————

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ My first installation work
2├ Deliver Dreams through Corrugated Board from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Hello everybody!

It’s now February and we are already more than a month into 2018.
Although we are experiencing colder weather this year in Japan than normal,
the month ahead of us will be the coldest yet, and we are entering the season
in which every region in the country experiences its highest levels of snowfall.

I am sure that some of you reading this are not particularly fond of cold winters.
However, starting one week from now on February 9, the Winter Olympics will
be held for a two-week period, and are sure to arouse the passion of even
these people.

This year’s Winter Olympics are to be held in the city of PyeongChang
in neighboring South Korea, and I think that many people from Japan will rush
to offer their support. I wonder if in fact some readers will make the trip to watch
the games on location.

Many athletes from Japan will participate in the PyeongChang Olympics,
and one website predicts that Japan will win three gold, six silver, and
two bronze medals, for a total of 11. Regardless of whether this is large
number of medal winners or not, a total of more than 100 men and women
will compete, and if everything goes as predicted, around 10 percent
will win a medal. How about we all put our hearts into cheering on our own
countries and favorite athletes? I too plan to be in front of the TV, barracking
for the Japanese team and their events, on which my hopes rest.

Next up are the Tokyo Olympics, which will be held in Japan at last
two years from now in 2020. In the intervening period, excitement is sure
to mount in Japan in anticipation. It is still a little way off, but how about
visiting Japan to watch the games in Tokyo?

Kazumi , Overseas Service Department.

And now, let’s turn to Vol. 106 of the ISOWA NEWS LETTER.
We hope you like this edition.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
My first installation work
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Hello everyone. I am , and I’m a new employee in the
Nagoya Domestic Sales Department. I’m very nervous about my first
contribution to the ISOWA NEWS LETTER. All the same, I’ll do my best
to tell you readers about those tireless ISOWA people who live and
breathe ISOWA.Please don’t judge my efforts too harshly!

As part of my training, I participated in the installation of
The purpose of this training was to gain an understanding of open/close-type
IBIS machines. I also felt an urge to learn the kind of things that you can
only pick up on site. I set myself the goal of finding out what the actual
work processes are involved, the number of people and trucks required,
the nature of the customers themselves, and all the other things that
I would have to go into the field to learn.

Before going to take part in the customer’s installation work, I participated in
adjustment work at ISOWA, where I had the fundamentals of adjustment
methods and machines explained to me. It was fun advancing my
understanding of the machines. I also participated in the work itself,
and prepared for the installation at the customer’s plant. Before the actual
installation work, I received strict instructions from our senior employee to
put safety first and not to neglect my health. The people around me also
warned me that work sites get extremely hot in summer so I should be
careful not to get heatstroke, and that I should keep myself hydrated
and tell someone if I felt unwell.

Combined with what I learned through in-house adjustment,
I felt that as long as I kept my health under control on site I was
completely ready. If I learn as much as I could through the installation work,
I would be able to accomplish more tasks and contribute more to
those around me.

However, things at the installation site were tougher than I had anticipated.
When the actual installation work began, rapid action was required
across the board.

Once the building time is set, the work can’t be delayed, which is
why there is no time to move slowly, whether performing a task or
making a decision. Every wasteful action reduces the efficiency
of the entire operation. I myself was left , unable to keep up
with the frenetic pace of the work on site.

Thanks to the guidance I received from my colleagues during the breaks
between works, my outlook changed significantly. Once I came to
understand the work processes and the structure of the machines,
I was able to predict what would come next, and the work became easier.
As a result, I was less confused, and little by little I began to be able to keep up.

The installation training meant that I was able to understand certain
things precisely because I was able to take part in the entire process
from installation through to a test run. These were “1. Understanding
the machines,” “2. Customer opinions,” and “3. On-site situation.”

(1) Understanding the machines
While working, I was able to learn more than what I had studied in advance.
Right there in front of me, senior members and my superiors explained why
we perform these tasks and why we make such adjustments, and let me
think about it. I was able to think for myself as I carried out my tasks.
I feel that this was a truly valuable experience that I could not have gained
simply working at a desk.

(2) Customer opinions
When performing work and adjustment on site, I was able to ask customers
about the normal state of production they worked in, and about what they
expect and want from IBIS. As a new employee, I was very happy to be
afforded the opportunity to have such conversations. When I become an
I will try to acquire the ability to respond earnestly to
the expectations and wishes of our customers.

(3) On-site situation
The first thing I noticed was the difficulty of balancing speed with a high level
of precision. This very difficultness taught me a lot, and I also learned about
the importance of safety. During the construction, in addition to installation work,
construction forklifts were coming and going while equipment was brought in
by heavy machinery, and construction companies performing ancillary tasks
were working in high locations. Amidst all this, it was necessary to address
all risks while ensuring safety. Working safely while performing precision
tasks rapidly requires a high level of concentration and care. I was able to
appreciate the significance behind the importance that those involved
attached to putting safety first.

Lastly, I would like to express my gratitude to the customers who gave me
their valued opinions, to ISOWA people who taught me a variety of things
during their work on site, and to the people who made the preparations for
such invaluable training. Building on what I learned and noticed during this
installation work, I would like to achieve personal growth, and work to become
a member of ISOWA people who support this company and share the values
it represents.

———————————————————————-
Deliver Dreams through Corrugated Board
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

Once I stepped into the place, I was overwhelmed by their great presence.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2017/10/deliver-dreams-through-corrugated-board.html

——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.105:ISOWA America gets more powerful

———————————————————————
ISOWA NEWS LETTER
2018/1    Vol.105
———————————————————————

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ ISOWA America gets more powerful
2├ ”Obon” Installations from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Happy New Year!
I am ISOWA’s Mr. T, Takashi Takeshima.

I would like to tell you a little about the origins of Japan’s New Year customs.
On New Year’s Day, the “Toshigami,” or god of the new year, is said to visit
each household to bring them happiness for the year to come. A variety of
New Year’s events and customs have arisen to welcome the Toshigami in
celebration and ensure that people receive a great deal of happiness.
To welcome the Toshigami, at the end of the year, households dust away all
the dirt that has accumulated over the year, cleaning the house from top to
bottom in their preparations. A clean home is sure to receive a great many blessings.
People also decorate the entrance of their homes with a “Kadomatsu” New Year’s
pine decoration so that the Toshigami does not lose its way. “Shimenawa” hemp
rope is placed in the vestibule to guide the Toshigami in, and “Kagami mochi”
—round, double layered rice cakes with a large rice cake at the bottom and a smaller
one atop it—are offered inside the home. This symbolizes the yin and yang of
the sun and moon, signifying the act of growing older in harmony. The first sunrise of
the year is a symbol of the New Year. The Toshigami arrives with the rising sun.
People go to somewhere with a good view of the sunrise, from where they pray
with hands clasped as they face the first sun of the new year. “Osechi ryori,” or
traditional New Year’s cuisine, consists of votive dishes prepared to welcome
the Toshigami. “Otoso” is an alcoholic drink imbibed in the hope of receiving
health and longevity.

What kind of customs do you and your family have for the new year?

Lastly, this year is the year of the dog—my birth sign—in the Chinese zodiac,
and I am working on many plans to make it a very special year.

And now, let’s turn to Vol. 105 of the ISOWA NEWS LETTER.
We hope you like this edition.

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ISOWA America gets more powerful
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Hello Everyone, this is Ron Miller from ISOWA America. It has been
awhile since I last contributed to the ISOWA Newsletter and thought
it was a good time to share some updates from our side of the world,
which is North & South America.

As is the case with any company trying to keep up with the speed of
business these days, ISOWA America is faced with balancing an
ever-pressing global market and the need to stay fundamentally grounded.
As the ISOWA family has firmly demonstrated since 1920, we are not
inclined to risk the future for short-term glory, but rather continue a
path of improved reliability our team members and customers can count on
for decades. This balancing act is not without some pain and frustration,
but what endeavor worth your time is not worth some sacrifice?

One of the factors ISOWA America has had to face in the recent years is
the ebb and flow of new machine orders. We have seen increasing sales
since 2014, but we have always had periods where new orders would pile
up followed by extended periods absent of new orders. This inconsistent
cycle made it challenging to push the business forward.
Over the past two years I believe we have turned the corner and am
pleased to see further growth and much needed stability in machine sales
in our region.
At the core of that growth and stability has been a lot of effort, and
solid performance from our Falcon & Ibis model FFG’s as well as our CF40
model Single Facers.

What is especially exciting is the number of existing customers coming to
ISOWA again for their new projects. In 2017, all of our machine projects
have been with existing customers. To have so many customers come back
again and again for additional equipment is very gratifying. With all
the challenges of business, it is a good measure of our efforts to see
the continuation and extension of that trust. Of course, we also enjoy
beginning new relationships with customers who share and value the
principles that ISOWA fosters. Part of our journey is finding the right
partners to grow with. 2018 is going to be busy with at least one new
customer joining the “family” along with even more orders from existing
customers! It truly is the best of both worlds!

However, as sales grow and our install base changes and expands,
we fully recognize that we must focus even more attention on post-sales
support. To that point, I wanted to share a couple of actions we have
taken with you today.

First, we continue to invest in new local talent and resources.
ISOWA Corporation has a 97year track record of stability, but as
the North & South American markets grow, we owe it to our customers
to grow “locally” as well. In the past year or so we have added two
additional engineers, a dedicated training coordinator, and have taken
opportunities to improve the talent level of some key support staff
positions. We are also actively recruiting additional engineering
resources in further support of our sales service missions.
I expect you will see some new faces soon.

One question we often hear is “how many field service engineers does
ISOWA have in this area”. Of course when asked we answer the question
directly, but I find the question and response to be two sided.
As an OEM, if you need a lot of service engineers,people may ask why is
that necessary? Are the machines too hard to maintain for typical plant
staff or do you keep machine secrets that only OEM staff can understand?
(From ISOWA’s perspective, those answers are NO & NO, in case you were
wondering). If we have fewer engineers than another OEM, does that mean
we are unable to provide support? (Again the answer is NO).

ISOWA America has always tried to share as much knowledge as possible
about our machines, so customers could be as self-reliant as possible.
In some cases this works well, but in others it has not and it is those
situations that can be most challenging for everyone. As we have heard
this debate so much, it made us think of the underlying question a bit
differently: “Do we have the right resources, information and processes
in place to provide timely and value-added services to our customers of
today”. Seems simple I know, but things change and I think the answer
to this question is far more important than the singular question of
“how many engineers do we have”. It is also a question we have set out
to address.

Not only are we adding new team members, but we have also taken a hard
look at ourselves and asked,“is this really how we should be operating”.
It’s easy to say, “you can always do better or just work harder”,
but it is something different to take the critiques you receive (and
some of those can be difficult at times) and actually consider if and
how you need to restructure your operational plan to address those
critiques.

We are doing exactly that! Some of the changes are subtle internal
workflow improvements intended to smooth information flow internally
and externally. Some are assignment changes within the team in
recognition that we must redistribute daily responsibilities in order to
provide operational clarity and others are new team members taking on
new positions that allow dedicated focus in key functional areas.

In addition to human resource talent, we also continue to invest in
material support which is a topic near and dear to every customer’s
heart. A significant portion of this investment comes by way of
increased spare parts inventory which we do increase year after year
in direct support of our growing install base. Equally important may be
the new ERP(Enterprise Resource Management) system we recently
implemented.

This system has linked all our operational teams into a single platform
which will serve to improve information flow and enhance our analytics
and material forecasting capabilities. MRO materials have always been
one of the most difficult demand cycles to forecast and shear inventory
volume alone is not a realistic answer. We are challenging ourselves
to pursue and combine material investment dollars, lead time reduction
efforts,intelligent pipelining decisions and enhanced preventive
maintenance activities to achieve the ultimate goal of minimizing
machine reliability risks for our customers.

In summary, we are listening and taking fundamentally sound actions
across our entire operation to improve our resource and service
capabilities. On behalf of the entire team at ISOWA America, and our
extended ISOWA family, we greatly appreciate the trust our customers
place in our relationships. We continue this journey together and remain
sincerely committed to you!

———————————————————————-
“Obon” Installations
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

In Japan, we have a long holiday called “Obon” mid-August.
▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2017/09/obon-installations.html

——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.104:ISOWA’s Heartfelt Proposals

———————————————————————
ISOWA NEWS LETTER
2017/12    Vol.104
———————————————————————

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

─┬─────────────────────────────────
1├ ISOWA’s Heartfelt Proposals
2├ ISOWA America Keeps Evolving from President Isowa’s Blog, ISOWA DIARY
─┴─────────────────────────────────

Hello. I am Isami Takano of the Overseas Service Department.
It seems no time at all that it’s December at the end of the year already.
As I write this cover, I remember how honored I felt to be asked to write
the ISOWA NEWS LETTER cover in December last year.

At the start of the year, I resolved to make this a particularly meaningful year
but I am disappointed to say that somehow, I just reverted to my normal lifestyle.

I’ve started to realize that I don’t know if a year is a long time, or no time at all.
I wondered if this was a sign of advancing age but I’ve been busy searching for
another reason because I’m still so young…

Talking about being busy, a lot of things have happened this year.
So, a year is a long time, after all, and this one was full of incidents.
・Trump became president of the USA
・Catherine, Duchess of Cambridge, got pregnant with her third child
・North Korea has been intensifying the ICBM tests. They fired several
missiles over Japan.
・Princess Mako, the Japanese Emperor’s grand-daughter, got engaged
・IS () lost its territory
While a year is so long that you can’t remember when such events happen
during the year, for some reason one year ends on 31 December and the
next year starts on 1 January. But nothing really changes.
I’ll definitely bear this in mind when I set myself new targets next year.

What kind of year did you have?

And now, let’s turn to Vol. 104 of the ISOWA NEWS LETTER.
We hope you like this edition.

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
ISOWA’s Heartfelt Proposals
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

Hello, everyone. I am Nagisa Inui of the Osaka Domestic Sales Department.
This ISOWA NEWS LETTER introduces the thoughts of a service technician
who deliver “heartfelt proposals” to our customers.

We hold a monthly morning assembly at ISOWA every month where the
corporate policy and hot topics are shared with all employees. Of course,
it’s broadcast live over the Internet so that people in other can share the information at the same time.
One monthly morning assembly introduced an email exchange between
our company president, Mr. Isowa (hereinafter called “President”), and
service technician A.

It’s the story about how A rushed to the site to replace parts and restore
production very quickly after getting a panicked message from a customer
in the middle of the night that a machine had broken down and production
had stopped.
After our president sent a mail of appreciation to A, he received a surprising reply.

Their email communication is shown below.

— — — — — — — — — — — — — — — — — — — — — — — — —
– — — — — — — — — — — — —

Email from President to A

 Dear A
Many thanks for going out to visit a customer in the middle of the night.
Thanks for your hard work.
I apologize for the inconvenience to your family.
Please investigate the cause of the problem so we can achieve “ISOWA keeps
you going – always on the go” and reduce such situations in the future.

— — — — — — — — — — — — — — — — — — — — — — — — —
– — — — — — — — — — — — —

Reply from A to President

 Dear Mr. Isowa,
Good morning.
Thank you for your concerns but I finished the job without any injuries
and without any problems.
I handled this problem after the customer trusted me enough to contact me directly.
I was delighted that the customer asked me to handle the situation and I felt very
grateful, even though it was the middle of the night.
Through such incidents, customers give me my motivation to work.
I try to meet all expectations and make sound repairs.
I then make ” proposals” to avoid stoppages and prevent the same
problem from happening again.
*Sorry to sound so enthusiastic in the morning…

I have realized that making our customers happy in the end leads to making
my family happy. “YOH” (stands for Yorokonde Okane wo Harrate itadakeru,
a coined word used in ISOWA), which means having the customer feel pleased
to pay money, might sometime allow my lovely wife to “YOH” (stands for Yorokonde
Okozukai wo Huyasu), which means willingly raise my allowance due to a pay rise. 🙂

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– — — — — — — — — — — — —

That’s how the mail communication went.
The president was impressed by two things he saw in the reply from A.

The first was the phrase “heartfelt proposal.”
He was impressed because no one could come up with the phrase
“heartfelt proposal” without great regard for the customer. Only someone
who worked every day with full awareness of ISOWA’s corporate philosophy of
“Creating a company with the best corporate culture in the world that makes us
and our families happy” could come up with a phrase like this.

The second thing that impressed the president was that making the customer
happy with these “heartfelt proposals” results in the customer paying money and
this money is linked to the happiness of his family. The image of his precious wife
raising his allowance also paints a picture.
These were the two things that moved our company president.

When I heard this story, it made me want to work harder to live this philosophy myself.
I asked A why he thinks like he does.

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Even though there was a problem to face, I was delighted when the customer
trusted me enough to contact me and just headed off to the customer’s premises.
I always talk with the customer, as I don’t want my proposals to simply end up as
proposals. So I didn’t think hard about the term “heartfelt proposal,” that is, as
proposal to prevent stoppages; it just came out naturally.

Why does ISOWA make proposals to customers?

ISOWA aims to please its customers by allowing their machines to work as
planned, without stoppages.
Winning an order by informing the customer about this aim is the real thrill of
service work. Hearing from the customer that their productivity increased,
they can use the machine with confidence, or that they are glad they followed
ISOWA’s proposal makes me very happy and blessed in my work.

If the customer experiences no stoppages and can work according to their
production plan because they took ISOWA’s proposal on board, it leads to
also avoiding stoppages at the end user.
I was also delighted that our company president cares about my family.
I’ll continue to embody the philosophy of “ISOWA keeps you going – always
on the go!” and work for the happiness of my beloved family.

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After hearing about A’s enthusiastic attitude, I asked his boss, T, a person
in charge of the about his thoughts.

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A has linked proposals to prevent stoppages to “heartfelt proposals,” and
instead ofsimply making proposals, he makes proposals that lead to customer
satisfaction.I am pleased that A works every day thinking from the customer’s
point of view about how to achieve “ISOWA keeps you going – always on the go!”

If feel that other staff members, too, are increasingly thinking like A when they deal
with customers.

A “heartfelt proposal” raises the customer’s awareness about preventing stoppages.
If they don’t get it, stoppages won’t be prevented. I hope we will continue to make
“heartfelt proposals” that lead to customer satisfaction.

ISOWA will continue to make “heartfelt proposals” to prevent stoppages.

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So, what do you think?
Making the customer happy, so that the customer pays money, and this makes
your own family happy is just like the ‘Sanpo-yoshi’ (‘good in three directions’)
principle of old Japanese merchant (from Omi province) culture. (‘Sanpo-yoshi’
means that commerce should not only benefit the buyer and the seller but also
society as a whole.)
ISOWA will continue to work according to the ISOWA behavioral guidelines to
look after all three parties: the seller (ISOWA), the buyer (customer), and society
as a whole (family).
With the catch cries of “Take the Initiative,” “Extend a hand,” and “Brighten the
atmosphere” in our hearts, we work through speed and dialog to increase the
“heartfelt proposals to the customer” according to the slogan “ISOWA keeps you going –
always on the go!”
We ISOWA people should work together to deepen our love of our families.
Thank you very much.

———————————————————————-
ISOWA America Keeps Evolving
From President Isowa’s Blog, ISOWA DIARY
———————————————————————-

Ron, the president of ISOWA America(IA), visited our headquarter in Japan for the annual shareholder meeting.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
http://h-isowa.blogspot.jp/2017/08/isowa-america-keeps-evolving.html

——————Copyright(C) 2009-2017 ISOWA Corporation—————–