ISOWA NEWS LETTER
2017/5 Vol. 97
The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.
1├ 2016 SuperCorr Expo
2├ Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –
3├ Flowers will bloom from President Isowa’s Blog, ISOWA DIARY
I am Hiroki Mizuno of the Overseas Service Department.
After the April cherry blossom season is over, the period from the end of April
to early May is the famous Golden Week holiday in Japan.
Recently, the number of overseas visitors to Japan has been on the increase.
The weather during this season is especially pleasant, so why not come on over?
With all the news we hear every day, many peoples’ memories of
the Great East Japan Earthquake are fading but it’s now been six years
since the earthquake hit.
Many people remain unaccounted for and the people living around the
Fukushima nuclear power stations still can’t easily enter the area where
they were born and raised.
When I visit overseas clients, I no longer get questions about the
earthquake damage or the nuclear power plants, but that was a disaster
that should not be forgotten.
And now, let’s turn to Vol. 97 of the ISOWA NEWS LETTER.
We hope you like this edition.
2016 SuperCorr Expo
Do you know Orlando, Florida?
Orlando is located in the south-east of the U.S. and, thanks to its warm climate,
it hosts many theme parks including Disney World, Universal Studios,
and Sea World. It is one of the major tourist cities in the U.S. and
receives about 66 million visitors a year from around the world.
SuperCorr Expo is usually held in Atlanta but this time it was held in
the warm climate of Orland over four days from 17 to 20 October last year.
In addition to this American trade show is the world-famous SinoCorrugated
that is held in Shanghai once every two years. But if you visit SuperCorr Expo
expecting it to be like SinoCorrugated in Shanghai, you might find it
a little subdued. The American trade show isn’t as crowded as the one
in Shanghai and time passes more slowly. However, with exhibits
from about 330 manufacturers and suppliers and over 30 seminars,
there was a lot of great content there.
In this ISOWA NEWS LETTER we’ll introduce the ambience of
SuperCorr Expo 2016, along with the impressions of some
participating ISOWA people.
After passing through the entrance to the exhibition hall decorated
with typical Florida palm trees, you entered a large and bright interior
with rows of booths featuring various manufacturers.
The ISOWA booth was located in the center of the extensive space.
It had a simple construction and featured a picture of Mount Fuji
on the walls with the appeal: “MADE IN JAPAN”.
The ISOWA booth was visited by many existing customers not only
from the United States but also from Canada, South America, and Asia.
Thanks to our extensive track record of delivered machines,
many new customers also visited the ISOWA booth through word of
mouth, so it was a great success.
There were many other exhibiting manufacturers from Japan,
North America, and Europe, as well as Taiwan and China.
The Taiwanese and Chinese manufacturers had actual flexo folder
gluer machines on show, as they do at SinoCorrugated in Shanghai,
and they exhibited operation at a rate of 350 sheets per minute.
Here are the impressions that some ISOWA participants had
of SuperCorr Expo.
The scale of the venue and lineup of exhibitors was about the same as
four years ago but the Taiwanese and Chinese manufacturers took
larger booths than last time and I felt their enthusiasm for the
North American market. My overall impression was that all manufacturers
were concentrating on compact, high-speed FFGs and actively
promoting them, and I gathered that the demand for
small cartons is increasing.
Looking at the catalogs for flexo folder gluers from each manufacturer,
I found almost no difference between the specifications and felt it would be
very difficult for a customer to select a machine based on catalogs alone.
I don’t think a customer can truly understand the abilities of a machine
without seeing it in operation and its track record.
Eight other companies exhibited digital printing machines, each with
its own speed and specifications, and I felt the increase of digitalization
in the printing machine field.
I think that the Americans are very quick to introduce new things.
Y, corrugator engineer
Each manufacturer exercised a lot of ingenuity to release models differing
from their competitors.
Even the U.S. and European manufacturers had booths exhibiting single facers
and mill roll stands, and I felt that the corrugator field is vibrant. I was amazed
to see that some manufacturers even displayed some turnover type mill roll stands,
which we don’t see in Japan anymore. It seems that these manufacturers
sell the turnover type due to safety, space-saving, and cost considerations.
I saw many booths that were not taken by machine manufacturers but
by contractor, steam, air-conditioning, and chemical companies that do not
manufacture machines. The number of additive and chemical product booths
and products made me realize that the interest in and use of additives
and chemicals is greater in the United States than in Japan.
In addition to the booths, SuperCorr Expo offered many seminars and
panel discussions every day.
Some ISOWA members participated in several of the seminars and
panel discussions to gather information on United States and the industry.
Here are the impressions of an ISOWA person who participated in one.
O of the Export Department
There were so many seminars held that I couldn’t decide which one to attend.
In the end, I went to a They discussed what is required to achieve
600 meter per minute corrugator speed, including paper, glue tension and
machine conditions. I learned that serious efforts are being made to achieve
600 meter per minute corrugator speed in the North American market
where order are very large.
A bewildering array of many other sessions covered maintenance, glues,
and printing and I hope to attend more of them next time.
I hope you enjoyed these reports on the SuperCorr Expo 2016
trade show. Did you get some feeling of the atmosphere there?
The exhibition gave a good understanding of the latest machines
and technologies from all around the world and the trends in the market.
Because it’s only held once every four years, we’ll make the most of our
participation to continue to make good machines in the future.
The next SuperCorr Expo will be held from 14 to 17 September 2020.
If you attend, please drop into the ISOWA booth.
Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –
ISOWA forges ahead to become the company with the best corporate
culture in the world.
We have created the ISOWA VISION BOOK to introduce the success story
of ISOWA to people who do not know our company.
We will present the contents of the VISION BOOK.
Ibis is so widely adjustable in its functionality that almost every client
may claim its own version.
“Ibis is a product that goes beyond the catalog sales method.” (Suzuki)
Sales reps for manufacturers may be regarded as simple salespeople,
but it’s totally a different story at ISOWA. Each of our customers
requires their own tailored Ibis matching the precise cardboard boxes
the client needs to produce, along with the size and layout of their factory.
Therefore, only a custom-made Ibis can fulfill the individual customer’s demand.
“We can’t work effectively without a close relationship with
our coworkers in every section and department. Engineering
staff are in charge of design and development. Other staff such as
Horiguchi tune and condition the machine, and then there is the
maintenance staff. We could scarcely satisfy our clients without
our fellow workers’ cooperation. As a sales staffer, I spend long
hours talking to my clients, but I spend no less time talking with
my own coworkers. (Suzuki)
I’m in charge of machine adjustments after installation at the
client’s plant. Cardboard boxes are subject to the nature of paper,
temperature and humidity in the plant, and it’s required for the
box-producing machine to be tuned carefully in order to deal with
such changeable surroundings. That explains why there are as many
versions of Ibis as clients. (Horiguchi)
There are many meeting places all over ISOWA’s factory in which
active discussions take place that span departments and divisions.
When sales staff make proposals to clients, they often incorporate
the views of engineering staff.
Flowers will bloom
From President Isowa’s Blog, ISOWA DIARY
One of the customers I visited in Thailand last week is staying in Japan this week for training on the machine they purchased.
He is still young but very eager to learn Japanese and our management style.
▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
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