Vol.97:2016 SuperCorr Expo

2017/5     Vol. 97

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

1├ 2016 SuperCorr Expo
2├ Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –
3├ Flowers will bloom from President Isowa’s Blog, ISOWA DIARY

I am Hiroki Mizuno of the Overseas Service Department.
After the April cherry blossom season is over, the period from the end of April
to early May is the famous Golden Week holiday in Japan.
Recently, the number of overseas visitors to Japan has been on the increase.
The weather during this season is especially pleasant, so why not come on over?

With all the news we hear every day, many peoples’ memories of
the Great East Japan Earthquake are fading but it’s now been six years
since the earthquake hit.
Many people remain unaccounted for and the people living around the
Fukushima nuclear power stations still can’t easily enter the area where
they were born and raised.

When I visit overseas clients, I no longer get questions about the
earthquake damage or the nuclear power plants, but that was a disaster
that should not be forgotten.

And now, let’s turn to Vol. 97 of the ISOWA NEWS LETTER.
We hope you like this edition.

2016 SuperCorr Expo

Do you know Orlando, Florida?
Orlando is located in the south-east of the U.S. and, thanks to its warm climate,
it hosts many theme parks including Disney World, Universal Studios,
and Sea World. It is one of the major tourist cities in the U.S. and
receives about 66 million visitors a year from around the world.

SuperCorr Expo is usually held in Atlanta but this time it was held in
the warm climate of Orland over four days from 17 to 20 October last year.

In addition to this American trade show is the world-famous SinoCorrugated
that is held in Shanghai once every two years. But if you visit SuperCorr Expo
expecting it to be like SinoCorrugated in Shanghai, you might find it
a little subdued. The American trade show isn’t as crowded as the one
in Shanghai and time passes more slowly. However, with exhibits
from about 330 manufacturers and suppliers and over 30 seminars,
there was a lot of great content there.

In this ISOWA NEWS LETTER we’ll introduce the ambience of
SuperCorr Expo 2016, along with the impressions of some
participating ISOWA people.

After passing through the entrance to the exhibition hall decorated
with typical Florida palm trees, you entered a large and bright interior
with rows of booths featuring various manufacturers.
The ISOWA booth was located in the center of the extensive space.
It had a simple construction and featured a picture of Mount Fuji
on the walls with the appeal: “MADE IN JAPAN”.
The ISOWA booth was visited by many existing customers not only
from the United States but also from Canada, South America, and Asia.
Thanks to our extensive track record of delivered machines,
many new customers also visited the ISOWA booth through word of
mouth, so it was a great success.

There were many other exhibiting manufacturers from Japan,
North America, and Europe, as well as Taiwan and China.
The Taiwanese and Chinese manufacturers had actual flexo folder
gluer machines on show, as they do at SinoCorrugated in Shanghai,
and they exhibited operation at a rate of 350 sheets per minute.

Here are the impressions that some ISOWA participants had
of SuperCorr Expo.

K, engineer

The scale of the venue and lineup of exhibitors was about the same as
four years ago but the Taiwanese and Chinese manufacturers took
larger booths than last time and I felt their enthusiasm for the
North American market. My overall impression was that all manufacturers
were concentrating on compact, high-speed FFGs and actively
promoting them, and I gathered that the demand for
small cartons is increasing.

Looking at the catalogs for flexo folder gluers from each manufacturer,
I found almost no difference between the specifications and felt it would be
very difficult for a customer to select a machine based on catalogs alone.
I don’t think a customer can truly understand the abilities of a machine
without seeing it in operation and its track record.
Eight other companies exhibited digital printing machines, each with
its own speed and specifications, and I felt the increase of digitalization
in the printing machine field.
I think that the Americans are very quick to introduce new things.

Y, corrugator engineer

Each manufacturer exercised a lot of ingenuity to release models differing
from their competitors.
Even the U.S. and European manufacturers had booths exhibiting single facers
and mill roll stands, and I felt that the corrugator field is vibrant. I was amazed
to see that some manufacturers even displayed some turnover type mill roll stands,
which we don’t see in Japan anymore. It seems that these manufacturers
sell the turnover type due to safety, space-saving, and cost considerations.

I saw many booths that were not taken by machine manufacturers but
by contractor, steam, air-conditioning, and chemical companies that do not
manufacture machines. The number of additive and chemical product booths
and products made me realize that the interest in and use of additives
and chemicals is greater in the United States than in Japan.

In addition to the booths, SuperCorr Expo offered many seminars and
panel discussions every day.
Some ISOWA members participated in several of the seminars and
panel discussions to gather information on United States and the industry.

Here are the impressions of an ISOWA person who participated in one.

O of the Export Department

There were so many seminars held that I couldn’t decide which one to attend.
In the end, I went to a They discussed what is required to achieve
600 meter per minute corrugator speed, including paper, glue tension and
machine conditions. I learned that serious efforts are being made to achieve
600 meter per minute corrugator speed in the North American market
where order are very large.
A bewildering array of many other sessions covered maintenance, glues,
and printing and I hope to attend more of them next time.

I   hope you enjoyed these reports on the SuperCorr Expo 2016
trade show. Did you get some feeling of the atmosphere there?
The exhibition gave a good understanding of the latest machines
and technologies from all around the world and the trends in the market.
Because it’s only held once every four years, we’ll make the most of our
participation to continue to make good machines in the future.

The next SuperCorr Expo will be held from 14 to 17 September 2020.
If you attend, please drop into the ISOWA booth.

Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –

ISOWA forges ahead to become the company with the best corporate
culture in the world.
We have created the ISOWA VISION BOOK to introduce the success story
of ISOWA to people who do not know our company.
We will present the contents of the VISION BOOK.

Ibis is so widely adjustable in its functionality that almost every client
may claim its own version.

“Ibis is a product that goes beyond the catalog sales method.” (Suzuki)
Sales reps for manufacturers may be regarded as simple salespeople,
but it’s totally a different story at ISOWA. Each of our customers
requires their own tailored Ibis matching the precise cardboard boxes
the client needs to produce, along with the size and layout of their factory.
Therefore, only a custom-made Ibis can fulfill the individual customer’s demand.

“We can’t work effectively without a close relationship with
our coworkers in every section and department. Engineering
staff are in charge of design and development. Other staff such as
Horiguchi tune and condition the machine, and then there is the
maintenance staff. We could scarcely satisfy our clients without
our fellow workers’ cooperation. As a sales staffer, I spend long
hours talking to my clients, but I spend no less time talking with
my own coworkers. (Suzuki)

I’m in charge of machine adjustments after installation at the
client’s plant. Cardboard boxes are subject to the nature of paper,
temperature and humidity in the plant, and it’s required for the
box-producing machine to be tuned carefully in order to deal with
such changeable surroundings. That explains why there are as many
versions of Ibis as clients. (Horiguchi)

There are many meeting places all over ISOWA’s factory in which
active discussions take place that span departments and divisions.
When sales staff make proposals to clients, they often incorporate
the views of engineering staff.

Flowers will bloom
From President Isowa’s Blog, ISOWA DIARY

One of the customers I visited in Thailand last week is staying in Japan this week for training on the machine they purchased.
He is still young but very eager to learn Japanese and our management style.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)

——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.96: Family Open House 2/2

April 2017     Vol. 96

The ISOWA NEWS LETTER is a newsletter for the benefit
of special customers only.
Each month we bring you information about our company
and its products – information you won’t find on our home page
or in our catalogs.
We hope the ISOWA NEWS LETTER will help you feel closer to us.

1├ Family Open House 2/2
2├ Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –
3├ Behind the Successful Ones from President Isowa’s Blog, ISOWA DIARY

Hello, everyone. I am Yuto Aoki of ISOWA AMERICA.

A year has passed since I last wrote the foreword to the
ISOWA NEWS LETTER. The last time I shared that
I like the beautiful views from an airplane, but America
has lots of great scenery and magnificent views from the ground, too,
as well as from the air. To keep a record of these wonderful views,
I am now even more enthusiastic about photography, which has been
my hobby for several years.
There are many stunning vistas here in Arizona where I live,
including the Grand Canyon. I have recently been enjoying going out
aimlessly by myself to take photographs and experience the delights
of the natural world.
From this season, many Major League Baseball teams hold their
preseason spring training in Arizona. I’m no passionate baseball
supporter but I took my camera to target the Japanese players
belonging to Major League teams. Getting close to famous players
that I’d only ever seen on TV before, having them sign balls, and
of course taking loads of photographs, was a very exciting experience
for me!

Having a camera is fun but I keep finding lenses and other things
that I need. I’ll have to consult with my wallet as I continue to enjoy my

And now, let’s turn to Vol. 96 of the ISOWA NEWS LETTER.
We hope you like this edition.

Family Open House 2/2

Following on from last issue, I’ll continue to introduce
the Family Open House held in December last year.

In this issue, I will post some impressions from the participants.
From their comments packed with their personal feelings, I hope
to give you a sense of some exciting moments on the day.

[Mr. T of the Service Department]

I went along with my wife this time.
I can’t remember how many years it’s been since just the two of us
went out together.
My wife used to work at ISOWA and it was her first visit to the
company in a long time. She enjoyed seeing the factory
and the machines and meeting up with people she worked with
when she was a ISOWA person.
I think that my wife had a good time. But I struggled to get her
to appreciate the incredible oduction during the IBIS machine
paper run…

The families of many ISOWA people –– parents, spouses,
children, grandchildren –– who visited this time, as well as last time,
made me realize that we are supporting such a large number
of families. I would like to express my gratitude to the company
president, Mr. Isowa, and everyone else who organized this grand
event. Thank you!

[Mr. Y of the Sales Department]

I visited as a family of eight –– my parents, wife and four children.
The kids seemed to think that corrugated paper is printed one sheet
at a time, like woodblock prints, so they were amazed at the
rapid rate that the printed objects came out and how they
were folded. They were excited by the powerful sound that
they’d never heard before.

They seemed to have really enjoyed the novel experience of visiting
the factory and seeing such as the cranes being used in a process of
manufacturing corrugated paper machines.
They were full of questions. “How heavy is that machine?”
“What does that machine do?” “How long does it take to
make that?” “What machines did you sell, Dad?”
I was glad that they got a feel of the company where their
father works and I hope it made a good impression on them.

My parents were surprised by how bigger and cleaner the factory
has become, comparing to the previous Family Open House they visited.
They seemed to be pleased that the efforts of their son has been contributing
to it even in a small way. Through the comment of President Isowa,
that the company is supported by each staff members and their
families, my parents realized that their son has been providing the support to ISOWA
and the company has given him the chance to grow.

[Mr. A of the Sales Department]

I’d never attended a Family Open House before. But my four-year-old
and one-year old children are at an age when they find a lot of things
interesting, so I went along for the first time with my family.

My honest opinion about the day is that it was totally unlike the
stiff atmosphere I’d imagined. It was just like the kids who were visiting
a big park. “I want to play hide and seek” or “I want to play tag”,
they squealed with excitement. I couldn’t help smiling at such an idea
that would never come up from someone who normally works in the place.
The was their favorite play equipment
and, despite the cold weather, they took off their shirts and bounced excitedly.
I wanted to join them but I didn’t dare, not because I cared what
others think, but because of the scary look my wife gave me. (Laughs)
I normally have my days off on weekdays, so this was my first chance
in a long time to spend some time with my family. I really enjoyed
seeing the laughing faces of my colleagues that I don’t normally
get to see at work.

So, what do you think?
It was a great event for employees and families alike.
So why does ISOWA hold the Family Open House? It’s because
ISOWA people work so hard everyday thanks to their families
and for the love of their families.

The Family Open House provides an opportunity for the families, who
support us to see our work and get to know our colleagues.
It’s an event to turn the families into ISOWA fans.
It was a wonderful day that embodied “Human-Friendly and
KIKAI*-Friendly” and gave us the opportunity to express our thanks
to our families and ISOWA colleagues.
*KIKAI means both “Machine” and “Opportunity” in Japanese.

While expressing gratitude to our families, we’ll carry on working hard
to turn our customers into ISOWA fans, too.
Thanks for your continuing support.

Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –

ISOWA forges ahead to become the company with the best corporate
culture in the world.
We have created the ISOWA VISION BOOK to introduce the success story
of ISOWA to people who do not know our company.
We will present the contents of the VISION BOOK in this column.

To tell you the truth, at the beginning I was not enthusiastic to sell Ibis.

ISOWA’s sales reps consider that their job has just is just starting
when a client makes a purchase.
Why? All the delicate adjustments and fine tuning of the machine,
in accordance with the specifications of the individual cardboard box to make,
must start right there.
The sales rep will listen to the client’s detailed demands and help to shape
the client’s ideal working image of the machine. Other staff will
be in charge of installing the machine at the client’s plant and
tuning the machine precisely to the customer’s needs.
Here you can see how those two are involved in Ibis.

(Hiroaki Suzuki joined ISOWA in 2007; Daiki Horiguchi joined ISOWA in 2005.)

Behind the Successful Ones
From President Isowa’s Blog, ISOWA DIARY

We commended successful applicants for National Trade
Skill Test 2015 in a monthly morning assembly.

▼To read more about it, visit the below website
(President Isowa’s blog, ISOWA DIARY)
——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.95:Family Open House 1/2



March 2017     Vol. 95



ISOWA NEWS LETTER is a newsletter for the benefit of special customers only. Each month we bring you information about our company and its products ― information you won’t find on our home page or in our catalogs. We hope ISOWA NEWS LETTER will help you feel closer to us.


1├ Family Open House 1/2

2├ Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –

3├ New Plant Unveils from President Isowa’s Blog, ISOWA DIARY


How are you all?

I am Kozo Mizutani of ISOWA’s Export Department.

It’s still cold here in Japan but I can feel a few signs of spring in these days.


This time every year, university students in Japan start their job-hunting activities.

Although they won’t actually enter the company until April the following year, the normal procedure is that company information sessions are held over a year in advance, followed by applications, tests and interviews before unofficial offers are made around June.


Like most companies in Japan, ISOWA performs its recruitment activities around this time of year.

We recruit about 10 new employees every year, although the actual number is not fixed. We carefully select students who empathize with ISOWA’s corpora of “Creating a company with the best corporate culture in the world that makes us and our families happy”. It just happens that we get about 10 people.


As new employees emphasize with this philosophy, they do not readily move to other companies.

Even including female employees who left the company to marry and have children, only about 10% of our employees have quit in the past 10 years! I think this is thanks to their deep understanding of our corporate and their hard work to realize it.


Again this year, we are conducting recruitment activities to find students who will work for us for a long time.


ISOWA people who empathize with this philosophy and their families came together for a Family Open House at the ISOWA head office.

We’ll cover that over two issues.



And now, let’s turn to Vol. 95 of the ISOWA NEWS LETTER.

We hope you like this edition.


Family Open House 1/2


Hello, everyone. I am Nagisa Inui of the Osaka Domestic Sales Department.


On Saturday, December 10 last year, ISOWA held a Family Open House for the first time in about three years.


〇 Here are the thoughts of “K” of the Administration Departmnt, one of the key members.


We are always ready to welcome guest to the, including the new factory completed in March last year. After an appeal by our company president Isowa to invite employees’ families to express our gratitude to them, everyone at the company worked to make the Family Open House become a reality.


This time, the Administration Department oversaw planning, organizing, and running of the event.

As we had just one month to organize the event, right from the planning stage, we only considered what we imagined was realistically possible. As most of these are not what we are used to, we racked our brains about what we could do, how far we could take it, and when we could do it by.


We did some paper run demonstrations with an IBIS. We consulted with the people doing the paper run demonstrations but struggled to figure out how to show i-machines created by ISOWA people to the families of our staff members. On the day, we enjoyed some fun demonstrations with ad-lib from the people doing the demonstrations and a great reaction from all participants. I was so impressed with the amazement of everyone present at the machine’s speed and power after the children pressed the Feed Start and with how happy the children were to get their hands on the fresh, new ISOWA original boxes afterwards.

I was happy with the smiling faces and squeals of delight of so many children and comments like “It was fun” and “Good job” from participating ISOWA people.
We were very concerned about safety because of the large number of small children participating.

Members of various departments outside the Administration Departmnt considered and implemented safety measures and many ISOWA people volunteered to help out.

I was worried that many people wouldn’t attend as they were told about a month before the event that it would be held on a Saturday holiday. But I needn’t have worried because we were visited by over 450 staff members and their families from all sites around the country.

Some families even changed their important plans to attend.
Without such thoughtfulness, the Family Open House would not have been so successful.

I felt it was a typical “Human-Friendly and KIKAI*-Friendly” ISOWA event that was organized and enjoyed by all of ISOWA.

* As explained in a previous ISOWA NEWS LETTER, KIKAI means both “Machine” and “Opportunity” in Japanese.

〇 Now, let’s hear from “N” who won first prize in the bingo competition.


I think it was hard work organizing the Family Open House. But thanks to that, I had great fun on the day.
After watching the paper run demonstration, it was time for the bingo competition.

The first person who called “Bingo!” was awarded second prize and the great prize was cheered by the participants. More and more people called “Bingo!” as we continued playing, and finally it was my turn. I got the chance to enter the draw for a prize. When I pulled out my ticket and opened it, I did a double-take. I got first prize!

It was the first time in my life that I won a first prize at anything and I was really excited.


The week or so after that was quite terrifying, with comments like, “What will I get for Christmas?”, “Hey, it’s gift-giving season”, or “Our daughter needs a new bicycle”! (laughs)

Everyone told me how I should use the prize after I won at bingo, but I was so shocked I could hardly think straight and couldn’t reply.

We are expecting a child in the spring, so I want to use the prize for that child.

I’m so grateful. Thanks so much.


Continued next time…



Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –


ISOWA forges ahead to become the company with the best corporate culture in the world.

We have created the ISOWA VISION BOOK to introduce the success story of ISOWA to people who do not know our company.

We will present the contents of the VISION BOOK in this column.


What we created was a new market rather than a new product.


ISOWA boldly assigns important tasks to younger staff. That is our policy because we recognize that we can only grow when staff work on their tasks in a proper environment. It is a big challenge that might not only change the future of ISOWA, but also of the entire industry. Therefore, we don’t mind going the extra mile through trial and error in pursuit of our goal of setting new industry standards.” (Kodama)


“We know that our ultimate goal is currently far out of reach. Thus, we are just inching forward to reach more attainable goals one at a time. The three of us make it a habit to go out for drinks whenever we reach one small yet crucial goal. I’m already looking forward to the next occasion, which I believe is just around the corner.” (Asano)


“I’d like to emphasize the spirit of ‘Let me do it’ as much as ‘Let’s do it together.’ I’m not just talking about us three, but all my fellow ISOWA workers. We can expect faster product development as much as higher quality in the products if we all cooperate with the sales staff, maintenance team members and all the others. You will witness all sorts of inter-divisional discussions taking place all over ISOWA.” (Miyashita)


When President Isowa first heard about the idea for Ibis, he thought it was a long shot. He doubted there was a market for such an ambitious product, but the passionate ‘Let us do it’ attitude of the engineering team eventually won over the president, and then the company as a whole. Maybe there really wasn’t a market need at that point, but Ibis aptly fulfilled the customers’ direct needs. It was an unheard of market that the project team had created rather than a new product. Now Ibis has become ISOWA’s signature product.


The design blueprint is drawn up based on the client’s needs, but it’s never enough just to fulfill the required production capacity and functionality. The drawing up of designs is just the start, but we must also anticipate and prepare for the client’s needs, such as when parts can be better supplied and assembled at the client’s site. In order to avoid bottlenecks, a deep understanding of various departments and sections is essential for ISOWA employees.




New Plant Unveils

from President Isowa’s Blog, ISOWA DIARY



The plant construction is well underway.

Let me show you some pictures from the end of the 2015.


▼To read more about it, visit the below website (President Isowa’s blog, ISOWA DIARY)



——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.94:Factory Open Days 2/2



February 2017     Vol. 94



ISOWA NEWS LETTER is a newsletter for the benefit of special customers only. Each month we bring you information about our company and its products ― information you won’t find on our home page or in our catalogs. We hope ISOWA NEWS LETTER will help you feel closer to us.


Hello! I am Sayumi Kousaka of the Export Department.


Has anyone heard of the Vermicular brand of cooking pots? They are cast-iron enamel cooking pots for waterless cooking that are manufactured and marketed by a casting manufacturer in Aichi Prefecture, Japan. They are so popular that you have to wait 10 months for one after ordering it!

I was given one of these cooking pots as a present recently. Up to then, I’d always used cheap and thin stainless-steel pots that would burn if I took my eyes off them for a second. This is the first time I’ve had the chance to cook with such a quality pot. After it arrived in December last year, I carefully read the instruction manual supplied, and I started cooking with it this year.

Unlike a stainless-steel pot, you need to take certain precautions with it. For example, it can’t be washed using the rough side of a dishwashing sponge and the unenameled areas have to be treated with cooking oil because they are sensitive to water. Also, the pot weighs 4 or 5 kg and is a bit heavy for a woman to carry.

After reading that, you might think I don’t like my new cooking pot very much. But, in truth, I love it! It reminds me how good it is to take care of things properly. It needs more time and effort than a normal pot and has to be handled carefully. I need to maintain it well because I want to use it for a long time. It may be just a cooking pot, but it is important to me because I was given it by someone special. I’m happy that I can now afford the feeling of enjoying quiet time while taking care of what is important. And I have realized that this doesn’t apply only to the cooking pot but to other things in my life and to the machines and products, too. In the same way, I hope that you will love the ISOWA machines just like the way I love my cooking pot.


But the important thing about a cooking pot is not the pot itself but the food that comes out of it. I am about to embark on a journey of study with my cooking pot until everyone can say that the flavor is … excellent!


See here for details about Vermicular cooking pots. (English only)




And now, let’s turn to Vol. 94 of the ISOWA NEWS LETTER.

We hope you like this edition.


Factory Open Days 2/2



Hello, everyone. I am Syunpei Inagaki of the Tokyo Domestic Sales Office. Following on from last time, I’d like to look back on the open days held at our new factory last year on December 8 and 9.



Here are some comments we received from customers.

Variable Lead Edge

“The concept is flexible and wonderful, and the technical ability to realize that idea is amazing.”

“I think that high-precision and high-productivity machines still face many hurdles, but the technology shows promise.”


Edge Opening Device

“I think that it will contribute greatly to the productivity of our company that handles many tubular boxes.”

“It will improve some issues facing the industry.”

“It is revolutionary and will lead to quality improvements.”

“We have installed one and know how effective it is.”

“I’d like one because I have problems with fishtailing.”

“It looks like it will cut losses.”


Batch Separator

“We have improved productivity by using many people for batch separation. We’re grateful that automation relieved the burden on the operator.”

“I like the machine-friendly concept.”

We got many favorable comments like those above.


However, these evaluations include expectations for the future as well as the current situation.
We want to carry the words “ISOWA keeps you going –– always on the go!” into the future. To ensure that we don’t fail to meet this expectation, everyone at the company will aim for customer satisfaction.




Impressions of planning members


The following are the impressions of the people who planned and ran these factory open days after the events finished successfully.


Mr. J. S., Project Leader, Nagoya Domestic Sales Office

First of all, I’m just relieved that it finished safely. We intended to create an event that imparted the concept of “Human-Friendly and KIKAI*-Friendly”. How did we do? The factory open days took place through the support of many ISOWA colleagues from the planning and preparation stages and it was visited by numerous customers and suppliers. I am extremely grateful to all the ISOWA people who provided support and to the customers and suppliers who paid a visit. Thank you very much!


* As explained in ISOWA NEWS LETTER Vol. 93, KIKAI means both “Machine” and “Opportunity” in Japanese.


Mr. H. S., Tokyo Domestic Sales Office

I was so pleased with the large number of customers who visited and with their words of praise. Even in my day-to-day activities, I hope to continue my efforts and measures to give the customer an even greater sense of “Worthy of ISOWA”, through the concept of “Human-Friendly and KIKAI-Friendly”. I am grateful to everyone.


Mr. N. H., Osaka Domestic Sales Office

I want to thank everyone for taking time to visit us at the busy year end. I would be happy if our efforts gave everyone a sense of the concept of “Worthy of ISOWA” = “Human-Friendly and KIKAI-Friendly”. I’ll continue to devote myself to informing everyone about the meaning of “Worthy of ISOWA”. Finally, I’d like to express my gratitude to all the ISOWA people who helped with the open days.


Mr. Y. T., Nagoya Domestic Sales Office

This was my first time organizing a major event like the factory open days and it was a great experience for me. I can’t tell you how happy I felt to see customers observing our machines and to hear their complimentary comments in the event space that I created with my ISOWA colleagues. I’d be delighted if they could grasp the concept of “Human-Friendly and KIKAI-Friendly”. Thank you all for coming!




The factory open days showed off the overall technical expertise of ISOWA. Thanks to everyone, the curtain came down after a very successful event visited by more than 200 customers from 100 companies over two days. I believe it was a good opportunity for everyone to know the ISOWA of today and the ISOWA of tomorrow. You can expect great things from the ever-evolving (new value added) IBIS and from ISOWA into the future.



Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –


ISOWA forges ahead to become the company with the best corporate culture in the world.

We have created the ISOWA VISION BOOK to introduce the success story of ISOWA to people who do not know our company.

We will present the contents of the VISION BOOK in this column.


We are grateful for positive comments from our clients such as this one: “ISOWA is dependable for its quick response.” But this kind of thing is also a bit regrettable.


Numerous trials finally enabled us to create our new product, Ibis, that can produce a wide range of box sizes both small and large.  Ibis would eventually become our breakthrough invention thanks to its speedy production of boxes in a wider range of sizes. However, because it is such a complicated machine, Ibis was inevitably prone to suffer various troubles at first. It was rather common for us to get reports of trouble from our clients soon after Ibis was installed.


“It is true that the faster the machine works, the greater its value. But it is also true if we just focus on speedy production, then the machine is prone to troubles such as jamming and breaking down. At first, our engineers stayed at our clients’ plants to adjust Ibis’ operating speed to its optimal level. It was as if we and our clients were working together to develop the newborn Ibis to reach to its full potential.” (Kodama)


“It’s one of ISOWA’s essentials to send our engineers to the client’s site very often. Therefore, we often receive compliments from clients such as this one: “We feel assured as ISOWA responds quickly and sends their staff immediately.” ISOWA believes such quick service is an additional value for our machines. (Miyashita) *


Kodama argues that we can’t be complacent in that level of accomplishment. “Client calls often mean a machine is having trouble. Needless to say, our quick and efficient support is important, but our ultimate goal should be to produce a perfectly trouble-free machine.” (Kodama)



* Shunsuke Miyashita came to ISOWA in 2013.



Construction Kicks Into High Gear

from President Isowa’s Blog, ISOWA DIARY



Our New Plant Project has gotten into one of the most important phases in the whole construction process, “concrete placing”.


▼To read more about it, visit the below website (President Isowa’s blog, ISOWA DIARY)



——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.93:Factory Open Days 1/2



1 January 2017     Vol. 93



ISOWA NEWS LETTER is a newsletter for the benefit of special customers only. Each month we bring you information about our company and its products ― information you won’t find on our home page or in our catalogs. We hope ISOWA NEWS LETTER will help you feel closer to us.


A Happy New Year!


I am Kazumi Kato and I have been a new member of the Overseas Service Department since April 2016.


2016 has been an exciting year, with the Olympics during the year and the American presidential election at the end. So, how are you doing so far this new 2017 year?

Mr. Trump, who won the American presidential election, will become the 45th president of the United States on 20 January but how will this change America and the rest of the world? And how will it affect Japan and what changes will it cause here?

I am looking forward to 2017 and to positive changes it may bring to our life.


On a different note, how did you spend the New Year’s holidays?

We get about one week’s holiday at New Year in Japan and I just love the unique, busy days and spending with our family at this time of year.


This is how I spend my New Year’s holidays every year.


30 December       Major housecleaning (I’m in charge of the bath and wash basin!)

31 December       End-of-year shopping, relaxed meal, and watching TV in the evening with my family.

1 January             Hatsumōde* followed by New Year’s party at my parent’s home

3 January             New Year’s party with my wife’s family


*Hatsumōde … Japanese people visit a shrine at New Year to pray for health and happiness.



With all the drinking and eating I do every day, I have to carefully manage my physical condition. Still, I do get the opportunity to talk at leisure with some of my family who I can’t normally see, and to meet up for the first time in a long while with my parents who live separately.


Finally, I hope that you all have a wonderful 2017. We in the Overseas Service Department are determined that “ISOWA keeps you going -always on the go!” and are resolved to provide comprehensive backup for all the ‘i Machines’ working around the world again next year.


And now, let’s turn to Vol. 93 of the ISOWA NEWS LETTER.

We hope you like this edition.



Factory Open Days 1/2



Hello, everyone. I am Syunpei Inagaki of the Tokyo Domestic Sales Office.


We held open days at our new factory on 8 and 9 December.




Click here for more details about the new factory ↓↓↓


Vol. 86 https://isowa.wordpress.com/page/2/?s=86

Vol. 87 https://isowa.wordpress.com/?s=87




I’m in my second year in the company and it was my first time to experience such a big event. I had a lot of fun in helping to prepare for it.


In this and the next issue of ISOWA NEWS LETTER, I’ll tell you about our factory open days.

I’ll be delighted if I convey even a little of our enthusiasm to customers who could not come to this event for any reason.

Please read through it during a coffee break.



Open Day Digest – IBIS


The concept behind these open days was “The technology ISOWA must achieve”.

“Worthy of ISOWA” means “Human-Friendly and KIKAI*-Friendly”.

This is the basic policy supporting technological development at ISOWA.



To provide safety and reduced workload for everyone involved with manufacture, particularly the operators of ISOWA machines, and create an environment that lets them go home as early as possible.


– KIKAI*-Friendly

So, what does KIKAI mean? There are two meanings in Japanese: “Machine” and “Opportunity”.

Firstly, it means “gentle on machines”.

This indicates not only raising the machine specifications but also reducing loads on the machine and improving its productivity.

Secondly, it means “gentle on opportunities”.

This suggests eliminating lost opportunities.


The Flexo Folder Gluer IBIS embodies the “Technologies Worthy of ISOWA”. Paper run demonstrations through an IBIS machine showed three new values (advances) made and these demonstrations proved extremely popular.


  1. Variable Lead Edge

The new lead edge type feeder uses servo motors to achieve more accurate paper supply.

It promises new possibilities that defy the conventional wisdom of the industry.

We showed the visitors this new technology that is the embodiment of our industry-leading “Human-Friendly and KIKAI-Friendly” philosophy.

“2/1” would be the keyword. If you wish to know more, please contact our sales representative.


  1. Edge Opening Device (Registered Trademark)

This is a patented proprietary mechanism that achieves a dramatic effect in improving fishtailing.

It dramatically improves fishtailing in deep boxes.

In the past, we developed a device to externally correct fishtailing but it did not have a significant effect. After that, we turned the concept on its head and developed edge opener that makes the correction internally.

It could be said, out with the old, in with the new.

This mechanism is popular with customers already using it, thanks to the dramatic reduction in defect rates. “Don’t sell it to anyone else!”, they say.


  1. Batch Separator

This is ISOWA’s response to speed restrictions for 5-sheets per bundle.

It minimizes loads on the machine while maximizing the productivity.

It divides 10-sheets per bundle into 5-sheets per bundle after passing the counter ejector.


The following 3 types of boxes were used for the paper run demonstrations.


Type 1 ABF tubular box

Material  : 210 x 120 x 120 x 120 x 210 (g/m2)

Dimensions          : 1000 mm x 1277 mm (depth 690 mm)

Production rate    : 150 sheets per minute, 10-sheets per bundle


Type 2 AF maximum width box

Material  : 170 x 160 x 170 (g/m2)

Dimensions          : 1200 mm x 1527 mm (depth 1040 mm)

Production rate    : 105 sheets per minute, 5-sheets per bundle


Type 3 AF general box

Material  : 210 x 120 x 210 (g/m2)

Dimensions          : 448 mm x 1270 mm (depth 204 mm)

Production rate    : 250 sheets per minute, 20-sheets per bundle


Although Types 1 and 2 are box types that require extremely high joint accuracy, many customers made complimentary comments during inspections after the test run with paper.



Open Day Digest – Booths


In addition to IBIS, we provided other booths to introduce “technologies worth of ISOWA” services, and machines during the open days.


– CDL5 Doublefacer

A thin, gun drilled hot plate is incorporated to enhance quality, improve productivity, and reduce energy consumption.

Gentle on people and the environment, this machine is the true embodiment of the new concept.

This machine was also on display for everyone to observe the smallest details.


– CF60 Singlefacer

This is a new singlefacer model that contributes to reducing the burden on the operator.

It features quick cartridge changing to achieve both good safety and productivity. It is a “Minglefacer” that combines all ISOWA technologies. Many people visited this booth and showed strong interest in this machine.


– iLook

ISOWA is currently investing its efforts in preventative maintenance and this makes it important to monitor machines remotely. iLook was developed to detect machine errors as quickly as possible and to provide “predictive maintenance” that exceeds the bounds of preventative maintenance. Many customers were interested and impressed by these efforts.


– Assembly Dojo

This is the place where new employees assigned to the Manufacturing Department learn the fundamentals of manufacturing. A “dojo” is originally the name of a practice room for martial arts, and the head of this dojo is a veteran employee who has retired from the front line, so that the dojo also functions as a place for skills to be handed down. We had customers experience work for themselves to get a taste of the manufacturing process.


– Retrofitting

Corrugated paper manufacturing machines are evolving all the time and this project was born according to the philosophy of providing the latest technologies to customers who are using ISOWA machines every day. These booths introduced the following four latest technologies.

  • Edge Opening Device
  • Angel Hair Removing Brush
  • Anti-Cracking Creaser
  • Trim Pusher Device



Please contact our sales representative for details.

I’ll continue this article in the next issue!



Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –


ISOWA forges ahead to become the company with the best corporate culture in the world.

We have created the ISOWA VISION BOOK to introduce the success story of ISOWA to people who do not know our company.

We will present the contents of the VISION BOOK in this column.


What good are old engineering drawings when you’re working on new product development?



“It just happened out of blue when I was still a freshman in the company that I was assigned to the new product development team. As a physics major, I was totally a novice in the field of machinery. One day I was checking some old machine drawings and trying to get some idea for a new machine, but a veteran engineer questioned my intention and asked, “What good are old engineering drawings when you’re working on new product development?” (Kodama*)


Kodama was at a loss at first, but then he was determined to bring to light every issue with the older machines. He started to go not only to the engineering department but also to manufacturing, sales and procurement to hear what each had to say. Those voices have been serving me as the foundation for my job to this day.


“You are a project team member. Why don’t you approach the matter through your own way of thinking, using your expertise?” That’s what they said. I could learn a lot from the experts, but it was very hard to understand when they explained so many unfamiliar engineering terms. It took a painstaking effort to crunch all those unknown technical terms down until they made real sense to me. But that helped me grow, if only gradually. It certainly stirred my sense of responsibility as a project team member, and that has stayed with me ever since.  I hope my junior fellows will also be able to pull through such a challenging experience.”(Kodama)


*Junichi Kodama started at ISOWA in 2007;



That’s So ISOWA!

from President Isowa’s Blog, ISOWA DIARY



We held a gathering for soon-to-be freshmen and their parents today. We have been doing this every year for several years.


▼To read more about it, visit the below website (President Isowa’s blog, ISOWA DIARY)



——————Copyright(C) 2009-2017 ISOWA Corporation—————–

Vol.92:Everyone at ISOWA works for the customer – Part 2/2



1 Dec 2016     Vol. 92



ISOWA NEWS LETTER is a newsletter for the benefit of special customers only. Each month we bring you information about our company and its products ― information you won’t find on our home page or in our catalogs. We hope ISOWA NEWS LETTER will help you feel closer to us.


I am Takashi Takeshima, who is known as ISOWA’s Mr. T.

When this season comes round, I am amazed how quickly another year has flown by. Probably because summer stretched on for so long in Japan this year, we seem to have flipped from summer to winter really fast.

This year we had many cases of machines that had been operated in Japan being used by customers overseas. It has been a year of numerous trips to customers’ premises for machine installation and startup.

Modern machines have the high proportion of electrical components and increasingly complex control, countered by the shorter service life and production period of the important electrical components. These give me plenty of headaches in my role as an electrical engineer.

Please bear with me while I tell you a little about an ISOWA FFG machine used by one of these overseas customers.

This spring, following the machine installation by the customer, I went on a business trip to make the startup adjustments and provide operation instructions for the FFG. There wasn’t any big electrical problem and I got the machine operating and adjusted during my stay. However, the machine level on the folder-gluer side had been installed much lower than the printing press side at the front of the machine, so that paper could not pass through it. At the time, I couldn’t provide adequate instructions for operation and maintenance and I was very concerned when I had to return home without checking the machine in production. I later heard that the customer had fixed the machine level and got it working, so my concerns gradually diminished.

After a while I had to visit this customer again for an unrelated repair. I was able to more or less identify the cause of the problem before I left and that helped me to complete the repair in a short time. After that, I watched the FFG in production and was amazed at how well it was performing despite some small problems. It was the most inspiring thing I’d seen for the past five years. The company owner told me that the capacity utilization of this FFG is higher than that of a new machine installed at the same time. The owner was so satisfied with our FFG that buying the new machine was seen as a mistake. Needless to say, we have gained a new ISOWA fan!

After I got back to Japan and took time to think about it, I remembered the machine when it was operated in Japan and how it was used so carefully by the customer. The customer had made various modifications and improvements to the FFG and had it adequately maintained by ISOWA. I’m sure that’s the major reason that the machine works so well.

That trip proved how well a machine works when it is appropriately maintained, and it made me once again deeply aware of the importance of proper maintenance.

We will do our best to continue to impress all customers with ISOWA machines and make new ISOWA fans as many as we can.


And now, let’s turn to Vol. 92 of the ISOWA NEWS LETTER.

We hope you like this edition.


Everyone at ISOWA works for the customer – Part 2/2


Hi, everyone. I am Makoto Tanabe of the Nagoya Domestic Sales Office. Following on from last time, I’ll let two more managers of sections that offer few opportunities to meet customers tell you about their experience of visiting a customer’s premises to upgrade a machine.


Mr. M.H., Section Chief of the Assembly Section and Service Section


Hello everyone. When I was supervising machine installations several years ago, I used to visit customers’ premises around the world. But I have few opportunities to visit customers at all these days. My main role today is providing instruction on safety and schedules to installation supervisors and team members who visit customers’ premises.

My daily worry is whether the team members we dispatch can work properly without embarrassing ISOWA’s name. However, when I watched this team at work, I realized I had nothing to worry about. They consulted with each other and were aware of their own roles. In the event of a problem, they immediately reported it to the customer to select the most suitable remedy. After the work was complete, we happily received a compliment from the production manager. He told us that the sheet quality was stable and productivity had increased.

I have always worked hard to give all customers this feeling of satisfaction. However, what is most important is what happens from now on. We need to offer a machine that the customer can use with confidence over a long period of 10 or 20 years. From now on, we will make even greater efforts to implement preventative and periodic maintenance of ISOWA machines. We look forward to contributing to customer safety and ease-of-mind.



Mr. N.T., Section Chief of the Procurement Section and Service Parts Section


My normal job is the procurement of parts required for repairs and general stock parts and to support subcontractors with issues related to machine assembly. I used to get opportunities to visit customer’s premises in the past, although not that many. If there were problems with parts delivered to a customer, I would visit to investigate the cause of the problem and consider measures to prevent it occurring again.

This time, I attended the installation of a Fixed Folder Gluer IBIS. There were plenty of other contractors working at the site in addition to ISOWA –– contractors removing the old machine, contractors lifting the heavy machine safely, foundation work contractors, electrical contractors, pipework contractors, and so on. Many subcontractors were performing work by turns while keeping safety first under the time pressure. Even in such an intense situation, there was a high expectations of future value to be generated by the new machine. I was greatly impressed by how energetically the installation work proceeded.

I felt a little uneasy during the visit. What could I, as a member of the Procurement Section, contribute to the customer during installation work? But I felt quite different when I started to act and it proved an extremely fruitful experience. I have already begun tackling two issues: rewriting the ISOWA work manual for safer working practices and making improvements at the parts level for even more stable quality of installation work. I plan to verify the results against the work at the end of the year.

Finally, while my role involves fewer opportunities to contact customers than our sales and service staff have, I still feel a strong desire to help our customers through quality and safety.




So, what do you think of the comments by four section managers over two issues of the ISOWA NEWS LETTER?


Everyone at ISOWA works for the customer, regardless of their section or their role!



Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –


ISOWA forges ahead to become the company with the best corporate culture in the world.

We have created the ISOWA VISION BOOK to introduce the success story of ISOWA to people who do not know our company.

We will present the contents of the VISION BOOK in this column.


First-year engineers challenged with the development of ISOWA’s signature product


-Mission to develop the company’s signature product.

Enormous challenge for a team including a freshman engineer-


ISOWA is a world-leading manufacturer of cardboard corrugation machines. Despite being a well-established firm, ISOWA experienced turmoil in 2007 with an extended downturn in its market share. It faced a desperate need to develop new products to achieve a turnaround. Our engineering team, including freshman engineer Junichi Kodama, was assigned to this daunting mission. Here are the statements of those engineers, who worked through numerous sets of trial and error, about how all their efforts eventually paid off.



Something That Won’t Be Forgotten

from President Isowa’s Blog, ISOWA DIARY



Let me introduce some comments from the customers who just came to see our printer “Ibis” recently…


▼To read more about it, visit the below website (President Isowa’s blog, ISOWA DIARY)



——————Copyright(C) 2009-2016 ISOWA Corporation—————–

Vol.91:Everyone at ISOWA works for the customer – Part 1/2



1 Nov 2016     Vol. 91



ISOWA NEWS LETTER is a newsletter for the benefit of special customers only. Each month we bring you information about our company and its products ― information you won’t find on our home page or in our catalogs. We hope ISOWA NEWS LETTER will help you feel closer to us.


My wife has been enjoying watching YouTube videos about playing the game Minecraft recently. This game seems to be about doing all sorts of things in a virtual world, like building a house, digging holes, and keeping goats. But I was quite surprised by the image quality we rarely see nowadays. All the people and things are made of polygons and look square. The game doesn’t offer realistic graphics like Final Fantasy (Japanese 3DCG game series), but it is mysteriously intimate and amusing.

What happens on the screen proceeds a bit like a comic dialog. But watching actions and explanations of players working with the materials (even if they are square blocks) to build a realistic medieval castle gradually captured my interest.

I asked my wife if she had tried the game herself and she said she had. But watching it on video and trying it yourself are completely different. She realized it is really difficult.

This has made me realize once more how much I don’t understand, not only about games but about things in the real world, too.


And now, let’s turn to Vol. 91 of the ISOWA NEWS LETTER.

We hope you like this edition.



Everyone at ISOWA works for the customer – Part 1/2


Hi, everyone. I am Makoto Tanabe of the Nagoya Domestic Sales Office. While some departments of ISOWA, like the Sales Section and Service Section, offer many opportunities to meet customers on a daily basis, other departments barely give such opportunities. Four managers of sections that offer few opportunities to meet customers wanted to do something to please their customers more than they could do through their everyday work. So, during the Japanese Golden Week holiday, they paid a visit to a customer’s premises where construction work was being performed to upgrade the machines.

In this and the next edition of the ISOWA NEWS LETTER, these four managers will tell us what they experienced during the visit.



Mr. Y.K., Section Chief of the Production Planning Section and Production Process Management Section

Hello, everybody. I am the chief of two sections – the Planning Section and Process Management Section. The major role of the Planning Section is to maintain close communication with sales staff to ensure that an ordered machine is delivered as promised, investigate and determine the manufacturing processes for the machine, and transmit instructions to the manufacturing section. The major role of my other section, the Process Management Section, is to efficiently adjust the assembly sequence to avoid waiting for parts during the machine assembly process.

I am 48 years old and have worked for ISOWA continuously for 26 years. When I was young, I was engaged in the design and development of machines. But after transferring to this section, I discovered the joy of working every day to make physical things.

I recently had my first chance in a long time to visit a customer’s premises. The instant I entered that factory and smelled the corrugated paper, it took me back to when I was young. In Japan we have a saying that “10 years marks an era” and, comparing the production system at the customer’s factory to the ones I used to design, I could see that we have shifted from an era when product quality was affected by the operator’s experience to an era in which machines create the product quality. I clearly saw the efforts the customer had made in thinking about and coming up with ingenious solutions for the production system and product quality during this evolutionary process. I recognized once more that such efforts enable our machines to perform to their full potential.

On a personal note, I was delighted when I saw how our ISOWA people engaged in conscientious discussions with the customer and proceeding with their construction work somehow seemed more solid than when I see them in our office. I was also extremely happy on my first long business trip for a long time to sit with my colleagues in a Hiroshima city dyed bright red by lively Carp (Japanese professional baseball team which has red team color) baseball fans and eat the delicious local specialty called okonomiyaki.



Mr. H.T., Section Chief of the Machining Section, Engineering Section, Corrugating Roll Section, and Technology Management Section


Thank you all for your patronage of ISOWA machines. The role of the four sections I manage is the reliable and timely procurement of parts that meet the quality standards from the drawings and materials created at the design stage.

My normal concern is to question myself whether the price is appropriate and, if there is any doubt, negotiate until an acceptable price is achieved. Procuring parts is not like shopping using your own money. We always strive to most effectively use the money entrusted to us by the customer, without wasting any of it. A recent challenge has been to hand down skills to younger staff while maintaining the quality of parts. Although digitalization of parts machining has advanced compared to the past, the final determiner of part quality is the enthusiasm of the machinist. It is no exaggeration to say that to “hand down skills” is to “hand down enthusiasm”. In addition, we aim to create a workplace where everyone can actively tackle new issues without fearing failure.

What I noticed when I visited the customer was how work proceeded in an extremely tense environment in a limited time, with a large number of subcontractors on site at the same time. So, whether construction proceeds well or not is largely dependent on the ability of on-site managers to regulate the work. The failure of workers to communicate with each other can affect safety. Faced with the situation that the customer is the one inconvenienced most should something occur, we felt that we should place our future efforts in developing human resources. I want to not only improve staff skills but also develop their ability to smoothly and effectively communicate with the customer and all companies working on a project.

I wondered if we could save a small amount of time if each bit of work could achieve the same aim and I proposed a new machine aligning method. I hope that in future this method will be applied to all construction work to contribute in terms of safety and price.

It is important to be mindful of the client when working. However, it may not be necessary to be familiar with general construction practices and I hope to promote the view that we can create ideas precisely because of what we don’t know. I believe this will lead to customer safety, peace of mind, and trust.


Continued next time!



Shooting for the World No. 1 Spot – ISOWA VISION STORY BOOK –


ISOWA forges ahead to become the company with the best corporate culture in the world.

We have created the ISOWA VISION BOOK to introduce the success story of ISOWA to people who do not know our company.

We will present the contents of the VISION BOOK in this column.


A company with good corporate culture doesn’t assure workers an easy life.


Corporate culture is neither something tangible nor something an outsider can provide. I don’t call it a good company just because it provides quality social welfare programs to employees or lets workers call it a day right at five o’clock. Do you want to know what good corporate culture is from my point of view? I think it’s a company that allows workers freedom and opportunity. What freedom? The freedom to think on their own about what their ideal company should be, the freedom to do what they believe is right and make efforts to accomplish their goals. A company should also offer each employee opportunities and an atmosphere in which they can achieve their goals. I think such a company has a good corporate culture.


From time to time, employees inevitably have to go through rough patches at work. They are required to take the initiative and contribute to the company’s growth with a can-do spirit. Naturally, it is not easy to work in such a company. The work may be very challenging yet rewarding, and in return, workers feel a huge sense of accomplishment. Perhaps it is no use trying to specify which company has the world’s No. 1 corporate culture. So please trust your honest feeling about how each ISOWA employee has been working, and your feeling may well reflect ISOWA’s desired corporate culture.




from President Isowa’s Blog, ISOWA DIARY



After visiting one of our customers, I headed to Osaka. That’s where annual Corrugated Case Association Meeting is held…


▼To read more about it, visit the below website (President Isowa’s blog, ISOWA DIARY)



——————Copyright(C) 2009-2016 ISOWA Corporation—————–